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The slides for the PureDriven webinar hosted November 21, 2013. For the full E-book associated with this slideshow, visit: http://info.puredriven.com/going-fishing-for-customers-ebook
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Going Fishin’ For CustomersATTRACTING THE BIG FISH AND REELING THEM IN WITHACCELERATED LEAD GROWTH
Next Webinar: December 17, 2013Developing a Manufacturer’s Marketing Plan for 2014
ABOUT THE PRESENTER
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
Darren JohnsonBusiness
Development
http://www.linkedin.com/in/darrenjohnsonstrategy
WHAT IS INBOUND?
Strangers Visitors
CONVERTForms | Calls-to-Action
Landing pages
CLOSEEmail | Signals
Workflows
DELIGHTEvents | Social Inbox
Smart Content
ATTRACTBlog | Keywords
Social Media
Leads NURTURE
& MONITOR
Customers Promoters
Accelerated Lead Growth is PureDriven’s trademark inbound marketing program we offer for manufacturers. The ALG program is only offered by PureDriven.
For the purposes of this e-Book, we will be using terms “Accelerated Lead Growth” and “Inbound Marketing” interchangeably.
Fishing6 Steps When Fishing
Planning
Baiting
Casting
Setting the Hook
Waiting
Inbound Marketing
6 Steps When Marketing
Research and Development
Content Creation
Distribution
Converting
Nurturing
Reeling in the Fish Closing Leads
FISHINGInbound Marketing is Like Fishing
Is my tackle box packed correctly?
Do we have a guide to show us the way?
Do I have the right tools?
Fishing Rod, Reels, Line?
THE INTERNET IS AN OCEANYou need to have a solid planBefore you leave the shore.
Do I have a fish finder?
GPS? Maps?
What kind of fish are we going for?
Where are the fish?
Poll:How Many
Leads Came From Your Website?
THE INTERNET IN 60 SECONDS
571 new websites
1.8 Million FB likes
2 Million searche
s
204 Million Emails Sent
72 hours of video
upload
Within the last 12 months
ALL THE ACTION IS TAKING PLACE ON YOUR WEBSITETherefore, your website should be reflecting the latest in design and code developments.
More than a year I don’t know?
POLL:WHEN WAS YOUR
LAST WEBSITE REDESIGN?
1 2 3
CONTENT IS THE ART OF INBOUND MARKETING
Blogging is the
fishing line.
It is a cornerstone
of content.
Premium Content
is the bait.
Free trials, demos,
ebooks, etc.
CONTENT is educational and engaging information that is developed
based off your research of your target market.
Compelling content can dramatically increase your lead
generation and build your trust and authority as an industry
THOUGHT LEADER.
CONTENT OVERVIEW:
Question:Are you giving
premium content offers?
DISTRIBUTE THE BAIT
SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION
PAID ADVERTISING
Casting your line out into the digital ocean
is the process of distribution.
SET THE HOOK
CTA’S
CALL TO ACTIONSA banner, button, or some type of
graphical text on a website that will
call the attention of your website
visitors to your premium offer.
FORMSLANDING PAGES
LANDING PAGESAny page on the web on which one
might land that has a form and
exists solely to capture a visitor’s
information on that form.
FORMSA list of questions you ask your
customers when they get to your
landing page.
Are you using these
items?
Question:
Lead Nurturing involves creating WORKFLOWS, which includes setting up pre-developed sets of email marketing, social media and call
triggers that are automatically sent out in pre-determined sequences based off the lead’s activities. For Example:
LEAD NURTURING IS PART OF THE SCIENCE OF INBOUND
Blogs, CTAs
Landing Pages, Forms
Emails, Offers
Sales Reach
Automated
WorkflowsCustomer
RESEARCH ASK LISTEN HELP QUALIFY CLOSE
1 2 3 4 5 6
CLOSE THE INBOUND LEAD. A consultative sales process is recommended
There are six principles to the CONSULTATIVE SALES PROCESS:
SUMMARY:
LEARN MORE ABOUT THE ALG SOFTWARE BY
GETTING STARTED WITH A FREE 30-DAY TRIAL
?LIVE Q & A
http://info.puredriven.com/30-day-alg-software-trial
PLAN
BAIT
CAST
WAIT
SET THE HOOK
REEL IT IN
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