Bad Girl Ventures - What Is Content Marketing

content marketingBad Girl VenturesNovember 4, 2015

agenda

Who is Monina Wagner and what is the Content Marketing Institute?

What is content marketing?

5 W’s

What can you do now?

1

@moninawmonina@contentinstitute.

com

What is content marketing?

Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.

- Content Marketing Institute

Huh?

Sharing amazing information that is closely related to what you sell can help and educate people so they know, like and trust you enough to buy from you.

Why [are you doing this]

Let’s get personal...

What impact do you want your content to have on

your business?

Brand awareness

Audience intel/data

Engagement

Lead generation

Conversions/sales

Customer retention

photo credit: n.karam http://j.mp/1jRZCCn

What do customer

s want?

60%of people are inspired to seek a product after reading content about it

source: Demand Metric 2014

So what’s the problem here?

How do you get your message to the right people?

photo credit: Garry Knight http://j.mp/1O89CUC

Who [is your audience]

build a target persona

What [are you going to do]

Your goal?Create something people would miss if it were not there.

Where [will you distribute it]

photo credit: mikey http://j.mp/1RHGNMw

The days of a website being a company billboard is gone.

tactics

Blog

Podcast

Meetup

Newsletter

Magazine

Apps

Social Media

NO!

When [can I start]

NOW!

photo credit: Joanna Penn http://j.mp/1Wi2MAk

takeaways

Determine your why

Identify your audience

Differentiate yourself

Decide where you will share your content

You can’t extract value until you add value.

- Joe Pulizzi

1

Questions?