bangla superhit movie marketing strategy

a new movie production house

Client and task assesment

Jolchhap

The movie with new faces

Movie Trailer

Movie Elements

ROMANCE

TRAGEDY

ACTION

LOVE

UNIQUE DANCE MOVE

HEALTHY ENTERTAINMENTSUSPENSECONFLICT

CLIMAX

No star castNew production house

People’s affinity for bangla movieHuge number of viewers in eid-ul-fitr

Competitor’s moviePolitical UncertainityWrong perception about Bangla Movie

SWOT Analysis

Strength Threat

Weakness

Opportunity

2 hour movie

Energetic castsCatchy shooting spots

Target market analysis

B2B B2C

Segmentation base

Geographic

Demographic

Psychographic

National rural urbanInternational middle east/ london.

Age 18-43income. Lowere to upper miidle

Youth network. Bangla movie lovers.Healthy entertainment seeker.people who want to watch movie in hall with family

B2C analysis

Jamuna future parkStar Cinaplex

District and Upazilla

Cinema Halls

B2B analysisTheatres

Dhaka city cinaplex

Dhaka city halls

Balaka Modhumita PurobiBilash Sony Razmoni

Ovishar Asia

Brand affiliationBrand Affiliations

Distribution Partner:

ANANDA MELA

Cinema ltd.

Competitor analysis

Most welcome 2

Bollywood and hollywood Movies

Competitor Analysis

CLOSE

DISTANT

120minutes’ packed entertainment. Wow!

Positioning

Bra

nd

ste

erin

g w

he

el

A profitable

movie dedicated

to entertain the

viewers.

BRAND TONALITY

1 taka from every ticket will go to

ASHIC foundation

BRAND PICTURE

Pure EntertainmentHeavy Entertainment

Healthy Entertainment

BRAND BENEFIT

Quality time with friends and family

Community service

BRANDING STRATEGY

To develop a brand identity

I M C

April 30 to July 29

30 july

EID UL FITR

Pre-launch

Post-launch

The launch

July 30 to November 30

Pre-launch

Anonymous postering at urban areas

Timeline April 30 to May 30

Cinema halls. University Campus. Prime locations.

Regional Regular Postering

Rural

Postering

Urban

Postering

Tea stalls . Rickshaw paintainings . cinema halls

Posters with QR codes.

QR codes will lead viewers to

ticket purchasing options.

• Facebook page

• Facebook page promotion

• Website (About movie cast, theatres, ticket sales points, songs, wallpaper, goodies)

• Youtube (Trailer)

• SEO (Monthly retainer package)

Online marketing

• BTV Bangla movie musical shows

• Other private channel Bangla musical shows

• Radio Foorti

• BD betar

Trivuj’s Songs Promotion

Miking

Rural Areas

Guest Appearance of cast in Tv channnels and radio shows. They will promote the movie In different shows.

Guest Appearence in Media

Public Relation

Press

conferrenceRoad show

Association with

Ring tonesWallpaperMp3 songWelcome tunes

Content Marketing

‘Trivuj’ Featured

News paper Ad

Magazine Features

Print media

1 taka from every sold ticket will go to ASHIC Foundation

Community Engagement

Billboard

TRIVUJ PREMIERE

T-shirtFilm Goodies

Available in

Available at SRK Showtime, other online shops

Promoted through Facebook page, Website

Vehicle April30-may

June July August Sept October Nov

Anonymous postering

Regular Postering

Online marketing

Song promotion

Miking

Content Marketing

Print media

Billboard

Film goodiesIMC

TIM

EL

INE

Ucash

Gp relationship centre

Book my show

Website

Theatres

How to avail tickets ?

• Theatrical Window: ( 4 Months)

• Video/DVD rental and retail window : (4 – 12 Months)

• Pay per View Television: (12 – 17 Months)

• Subscription or Pay Television: ( 17- 24 Months)

• Free Television: 24+ Months

Distributor “Ananda Mela Cinema Ltd.” Will handle all of these

channels

Sales Projection

1. To be released in 60 theatres across the country

2. Occupancy Rate for - 1st week – 90%

2nd- 3rd week – 80%

4th week - 60%

Last 3 months - (50% - 40%)

3. Theatre share for - 1st week – 20%

2nd- 3rd week – 35%

4th week - 45%

Last 3 months - (60% - 70%)

Assumptions

1. Theatrical Window-

Ticket Sales Projection - 10,26,05,030 Tk

Less: Theatre Share - (4,46,13,576 Tk)

Net Ticket Sales Revenue - 5,79,91,454 Tk

Less: Distributor’s fee - (15% of 5,79,91,454 Tk) = (86,98,718.1)

= 4,92,92,735.9 Tk

2. Video/DVD rental - (45% of 20,00,000 Tk)

- 9,00,000 Tk

3. Video/DVD retail - ( 20% of 10,00,000 Tk)

- 2,00,000 Tk

4. Pay per View Television: - (15% of 40,00,000)

- 6,00,000 Tk

5. Subscription or Pay Television: - ( 35% of 60,00,000 Tk)

- 21,00,000 Tk

6. Free Television - ( 50% of 50,55,000 Tk)

- 25,27,500 Tk

Ass

um

pti

on

s

Theatrical Window

1st WeekTheatre Share 20%

2nd-3rd WeekTheatre Share 35%

4th WeekTheatre Share 45%

Last 3 monthsTheatre Share (60% - 70%)

Total in Tk

Ticket Sales Projection

2,54,62,080 2,26,54,800 73,39,400 4,71,48,750 10,26,05,030

Less: Theatre Share

(50,92,416) (72,29,180) (33,02,730) (2,82,89,250) (4,46,13,576)

Net Ticket Sales Revenue

2,03,69,664 1,54,25,620 40,36,670 1,88,59,500 5,79,91,454

Break-Down of Ticket Sales

Items Amount in Tk

Theatrical Window 4,92,92,735.9

Video/DVD rental 9,00,000

Video/DVD retail 2,00,000

Pay per View Television 6,00,000

Subscription or Pay Television 21,00,000

Free Television 25,27,500

Net Projected Sales 5,56,20,235.9

Sales Projection Table

Items Amount in Tk

Posters 6,00,000

SEO 2,40,000

Miking 3,00,000

Roadshow 7,00,000

Billboards 6,00,000

Premiere 4,00,000

Newspaper Ad 4,00,000

Facebook Page Ad 1,50,000

Goodies 50,000

Content Marketing 2,00,000

Magazine Feature 50,000

Misc 3,00,000

Total Promotional Cost 39,90,000

Movie Print (64 screens*1,20,000 Tk) 76,80,000

Total Budget 1,16,70,000 Tk

Bu

dg

eti

ng

Net Projected Sales 5,56,20,235.9

Total Budget (1,16,70,000 Tk)

Net Profit 4,39,50,235.9

Profit Calculation

ROI= 4,39,50,235.9

2,16,70,000

ROI

= 2.02

Viewers Journey Framework

WitnessingTV

SOCIAL MEDIAYOUTUBE

FACEBOOKROADSHOW

Become inspiredfriends

Awareness

Researching

Movie reviewTv

BlogsSocial media

Website

Explore and consider

Purshasing

UcashBook my show

Theatres

Goodies

Moment of sale

UsingT shirts

Wrist bandMug

SharingSocial media

Social networkWord of mouth

Loyalty

Aspiration Consideration Advocate