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This slide deck covers 10 helpful tricks for acquiring email addresses, maintaining those emails with best-practices, and keeping those customers loyal to your brand. They also focus on tactics for utilizing a variety of channels to collect emails. - How to leverage your web presence to capture as many emails as possible without interrupting the user experience - Ways to incentivize registrations on your website, brick and mortar locations, and other channels - Best-practices in email marketing, and leveraging those tactics to optimize your ROI Questions? Tweet @FluentInc or email marketing@fluentco.com !
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PRESENTED BY:
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Craig Swerdloff@swerd | @ExperianDQ
Jordan Cohen@jcohen808 |
@FluentInc
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Make Signing Up a Primary Call To Action
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Everyone Loves A Good Sweepstakes
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Validate All Incoming Data
Email database management practices
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
First Impressions Are Everything
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Don’t Hinder The User Experience on Your Registration Forms
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Collect The Data You Need Upfront to Get
Your Program Off to a Good Start
Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Make Your Intentions Clear
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Educate your staff on the value of collecting
accurate emails
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Reason for data inaccuracy
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Use email acquisition best practices
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Email deliverability events
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Always Capture the Opportunity to Collect
an Email Address!
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Channels for collecting email addresses
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Data used in linkage
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Don’t Wait and Pray - Leverage
CPA!
Home Page Registration Survey
Home Page Registration Survey Full Page Ad
Home Page Registration Survey Full Page Ad
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Craig Swerdloff@swerd | @ExperianDQ
experian.com/dataquality
Jordan Cohen@jcohen808 |
@FluentIncfluentco.com/magic
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