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Continued International competition
Australian Ragtrade retail sales in decline
Clothing deflation
Never buy full price syndrome
Low consumer confidenceLow consumer confidence
Australian Ragtrade retail sales in decline
Continued International competition
Clothing deflation
Increase in failing businesses
Never buy full price syndrome
WHY INNOVATE?
AUSTRALIAN & NEW ZEALAND
IN THE MEDIA
WORLDWIDE RETAIL
Shutting up shop
200
150
154
164
120
175
250
108
315
400
50
154
65
240
40
CHANGE IS GOOD
“Only positive change will bring positive results”
Six Approaches to Innovation
SIX APPROACHES TO INNOVATION
RAISING THE BARTEST & TRIAL
BEING UNIQUESTORYTELLING
OPEN & HONESTOWNING IT
Raising the Bar
MERCHANDISE STRATEGY
We built a design team
NOdesigners
or specialisttechnicians
5 yearsMenswear
WomenswearDenim &
Accessoriesteam
15
PREMIUMPRODUCT
RAISING THE BAR
RETAIL ENVIRONMENT
PREMIUM STOREEXPERIENCE
70%Account for over
of our saleseach and every week
Instore sign-up
Surprise and delight
REWARDS CUSTOMERS
AND OUR CUSTOMER’S ARE LOVING THE CHANGE
Test & trial
Being Unique
BEING UNIQUE
LOCAL STRENGTH
Jeanswest started as a jeanery in Perth over 44 years ago
1. So we know the market better
than most
2. And… the International retailers starting to come
to Australia don’t have a local connection
BEING UNIQUE
…so we decided to leverage our position and support local
Bringing it all back home
BEING UNIQUE
HOMESPUN
Cotton grown in
Australia in Northern
NSW
Jersey made in Melton in Melbourne
Tees manu-factured in St
Peters & Marrickville,
Sydney
Tees printed in Brunswick
Swing tickets sourced
from wood pulp made in Australia and stock printed in Australia
Photos taken in Australia
Tees 100% Australian made
MENSWEAR CAPSULE
Homegrown commitment
Rossi Boots Loop Leather Denimsmith LMB Knitwear ABMT Textiles
…AND THEN WE TOOK IT FURTHER
Storytelling
STORYTELLING
CHALLENGE
Find a homegrown yarn to launch our firstAustralian Wool Collection
The WoolmarkCompany
Partnering
provided us
Wool certified for exceptional quality
An understanding of origin
Chasing the most luxurious wool
LOVE WOOL
We found and engaged acampaign ‘face’ whose family own one of Australia’s great Merino studs in central NSW.
Benangaroo – 4th generation sheep farmers
Stephanie Field – International model
Authenticity was a priority
WOOL VIDEO
NATIONAL MAGSOUTDOORDIGITAL
BUSES/TRAMS
STORYTELLING
PRODUCT PLACEMENT
STORY PLACEMENT
Transparency
ETHICAL SOURCING
It’s a strong priority for us
TRANSPARENCY
So we decided to
take the following
steps:
We’ve created a proud COMMUNITY
Establisheda Code
of conduct
Established a clear factory evaluation
process and audit
Signed up to the ban on the use of Uzbekistan
cotton
Participated in the Baptist
World Aid Report
Held our first Supplier
Summit in May
ENDORSEDFASHION
REVOLUTION. HIGHLIGHTING PEOPLE
WE WORK WITH.
TRANSPARENCY
AFRICA COLLECTION
Owning it
OWNING IT
…but know what you are really good at....and be sure to do it better than anyone else.
We know DENIM
We know FIT
You can try many new things to keep ahead
OVER200 FITS
CORE WALL
GETTING THINGS DONE
EXECUTING INNOVATION IS EASIER SAID THAN DONE
THE POWER OF TOGETHER
THANK YOU
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