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BENCHMARK CONFIDENTIAL 1
Product Innovation Catalyst
Creative Workshop
BENCHMARK CONFIDENTIAL
OUTLINE Purpose Brainstorming Cost Reduction Breakthroughs and/or Value Adding Product Innovations in an iterative mode. Output Costs reductions, Ideas, Planning, Budget and Approach, documented in a PowerPoint presentation.
- Market and Business requirements and Current status as inputs
- Multidisciplinary team: electronics, mechanics, software and manufacturing - Focus: costs, quality, functionality, manufacturability and robustness
Team Multidisciplinary team of three experts of both customer and Benchmark. Benchmark will be the facilitator.
Planning 2-day workshop, 2 week lead-time Presentation on site.
Location Customer or Benchmark Location
2 Creative Workshop BALANCING USER VALUE, COST & SCHEDULE
We learned that the effect of this workshop is bigger then the sum of all elements. If your product is at the end of its lifetime and needs a serious redesign it makes sense to rethink the product value proposition. Reengineering a product with today’s technology will give you the opportunity to reduce cost and add value in one investment. We support this process with a
unique concept.
BENCHMARK CONFIDENTIAL
VALUE ENGINEERING
3
1. Investigate the target product for value
opportunities 2. Determine the value of the
opportunities and the effort to implement
3. The opportunities, the profit value & the implementation effort are documented and reviewed
1. A financial analysis and a Margin
Improvement Report are prepared and reviewed
2. A concept model may be created to visualize the recommendations
3. A Business Proposal document that defines the recommendations is prepared and reviewed
1. Strategic look at the target and its life
cycle 2. Determine which components of product
cost will be investigated 3. Determine & Develop
• Scope (goals) • Approach • Assumptions • Schedule
4. Review
Discovery of Opportunities
Business Proposal
Target Planning
COST DOWN
METHOD
BENCHMARK CONFIDENTIAL
ADDED VALUE CREATION METHOD
1. Ideation and conception of product
solutions using scenario based design 2. Build quick mockups to explore critical
space claims 3. Create overall product architecture
concepts
1. Explore critical use cases using quick
mockups 2. Balancing the innovation with lead-
time, product cost and budget 3. Repeating all above steps in a spiral
approach till an optimum is reached
1. Understanding the end-customer and
user and their tasks (typical “use-cases”)
2. Understanding existing solutions and their shortcomings
3. Understand relevant available technologies
Scenario Based Ideation & Cost efficient constructing
User Feedback Loop
& Dfx Loop
Understand User Need & Explore new technologies
VALUE UP
BENCHMARK CONFIDENTIAL
REFERENCES VALUE UP & COST DOWN
5
COST EFFICIENT COMPACTNESS
VALUE OF DFx / FMEA
COMPACT SPEED & PERFORMANCE
DEVELOPING WITH THE SPEED OF LIGHT How do you develop a project in 9 Months and still add value for the end-customer in an even more cost effective way?
XRF ANALYZER – INDUSTRIAL MARKET
In order to find quick cost reduction wins you need to think outside of the box; think of other ways to solve technical challenges
CLINICAL CHEMISTRY ROBOT– MEDICAL MARKET
PUMP SYSTEM – MEDICAL MARKET
In order to fit a complete rack into a shoebox size volume a cross-functional team is needed with a revolutionary mindset
DIESEL UPS / CPS – INDUSTRIAL MARKET
What if you want a pump system that needs to be manufactured in large volumes, but needs to be absolutely medically safe?
Please contact us for a presentation if you want to know more about above examples and other references
BENCHMARK CONFIDENTIAL
APPROACH CREATIVE WORKSHOP
CREATIVE WORKSHOP
EXPLORATION AND INNOVATION 2wk Analyze product architecture and product usage. Start creating
CREATE OUTPUT Problem definition Idea generation, Diversify, Value & rank, List top-3, Estimate initial feasibility, cost, NRA, lead times Decide path forward
2 WK
BRIEFING ½ DAY Product and Market Information is shared with Innovation Team
balancing user value & cost & schedule
PRESENTATION & REPORTING ½ DAY Results – quick mockups – visuals
6
1/2 DAY 1/2 DAY 1 OR 2 DAY
BENCHMARK CONFIDENTIAL 7
Thank you for your interest. We are looking forward to working with you.
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