Big Data Anyway

#WTF Is Big Data Anyway?

Marty WeintraubFounder & Evangelis@aimClear

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

Big Data Is WTF Somebody Says It Is

Ads, SEO, Social Media

Where Does This Data Come From?

Big Data & Advertising

Immediately Actionable Big Data

ANDAND

All

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BirthChild DeathSpouse DeathIllness Or InjuryNew JobLoss Of JobHS GradCollege GradImmigrationPregnancyLoss Of PregnancyImprisonmentCareer Change

HolidaysFalling In LoveEngagementMarriageSeparationDivorceState MoveCity MoveCheatingBuying A HomeBat/Bar MitzvahFirst Communion

BaptismMaking Sports TeamSweet 1621 Year Old BirthdayRetirement PlanningIn RetirementAdoptionName ChangeAuto Accident Sexual difficulties

Major Lifecycle Milestones Big Data Lifecycle Targeting

• Camera/Camcorder• Camera/Camcorder Repair Services• Tablet/iPad/Laptop• Tablet/iPad/Computer Repair Services

• Home Security• Intercom System• Insurance Comparisons (Life/Home/Auto)• Financing

• Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s Risk/Flood)

• Home Security• Home Automation• Energy Management

• Direct TV/Cable/Pay-Per-View/U-verse/DVR/Video On Demand• Buyout Investments• Equity, Financing, Reverse Mortgages

SpyFu Kombat

CRM Expansion

SEO & Actionable Big Data

• Know Keyword Search Frequency

• Know Unpersonalized Rank

• Calculate CTR For Rank

• Impute SEO Competitive “Traffic Share”

For Your Brand & Competitors:

Social & PR

• Big Data Is What Helps You Sell

• Seek action items in the metaphors

• “Where does this data come from”

• Get to the bottom of what vendors are really selling

Big Data And You…

Thank You!

Marty WeintraubFounder & Evangelis@aimClear