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Bitcoin & Marketing
How to align the leading edge of cryptocurrency with
the strategic audience?
Which arguments to use to influence them positively
and sustainably?
People' don't care about Bitcoin. They care about: 1. Values like respect, personal power, connection...
2. life purpose
3. increase of money
4. the future of their children
5. family issues
6. enjoying life
7. sustainable consuming
8. good health
9. organic food
Arguments:
Nerds Other aliens
Fast Digital experience
Against banks Your own economy
Happy few Autonomous
Extremist Participating in future
Freedom Innovation
No cash anymore Extra possibility
Bypass: Cryptocurrency Education
• By making it an Event
• By making it City Marketing
• By cocreating with Real Life Subjects
Needed:
People with money aka consumers and investors
People with influence aka politicians, entrepreneurs
Business structure
Funding
Organisation of events
Follow up
Building bigger (inter-)national structures
Petra Else Jekel
Business & Creativity
www.BusinessCreativity.nl
petra@businesscreativity.nl
+31(0)647837925
Twitter petraelsejekel
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