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LOGO
www.bluebunny.com
Rبلــو بونـي
www.bluebunny.com
Team Members
Abdulfatah Khatan
Najeeb AL-Matari
Akram Al-hadheri
Abduljabar Sh. Ahmed
Outline
Introduction Entry strategyTariffs 4PsSegmentationDistributionAdvertisingCompetitive Advantage
www.bluebunny.com
BLUE BUNNY One of the largest ice cream company in the United State.
1913
BLUE BUNNY has 50 branches in the United State and also in Mexico, Canada and other countries.
Hot Tip
www.bluebunny.com
Entry strategy
Franchise
Requirements: Income Shop location & decoration Training
www.bluebunny.com
Tariffs
According to the Yemeni Custom Authority, tariffs on ice-creams and other edible ice, whether or not containing cocoa are 10%
Preferential tariff
www.bluebunny.com
www.bluebunny.com
Company name
MRTwww.Win2Farsi.com
Pricing
BLUE BUNNY average prices
BLUE BUNNY price considerations
Our recommendations to BLUE BUNNY for pricing decisions in Yemen
BLUE BUNNY special methods for pricing
Product and Price
$ 2.97
Premium Ice Cream Ice Cream Novelties Lifestyle Options
www.bluebunny.com
Competitors
www.bluebunny.com
Baskin Robbins
London Dairy
www.bluebunny.com
Promotion
Free sampling Sponsoring
Summer Offers
20% discount
Rبلـو بونــي
www.bluebunny.com
Segmentation
Geographic Sana’a Aden Taiz Hudaidah
Demographic AgeFamily size Income
www.bluebunny.com
Distribution
Objective of marketing channels
Create utility Place utility Time utility Information utility
Distribution can be:
Business to Business (Sheraton and Mövenpick) Business to customers
customer
STC
BLUE BUNNY
Shumaila Hary
VMS
DirectlyIndirectly
customer
BLUE BUNNY
Distribution
www.bluebunny.com
Piggyback Marketing
www.bluebunny.com
www.bluebunny.com
Advertising
Standardize advertising and consider the culture
Match between localized approach and standardized approach
Consider children in their advertising Reach the audience and avoid the four difficulties
Advertising
Advertising agencies: Foreign advertising Local advertising
Outdoor advertisingFacebook
www.bluebunny.com
Competitive advantage
Ice cream industry competition in Yemen
Global Main competitors Governmental Barriers to new businesses How could Marketing effects BLUE BUNNY
competitive advantage?
www.bluebunny.com
LOGOMRTwww.Win2Farsi.com
www.bluebunny.com
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