Business Model and Customer Flow of AIESEC

Business Model

and Customer Flow

Why do you need a

business model?

What is a business model?

<The Basic Concept>

Key Partners Key Activities

Key Resources

Value Propositions

Relationships Customer Segments

Cost Structure Revenue Streams

Channels

IJ, OJ LEAD

Key Partners Key Activities

Key Resources

Value Propositions

Relationships Customer Segments

Cost Structure Revenue Streams

Channels

Stakeholders EPs

Students

LDM Cross-culture

Network

Network Systems

Stakeholders EPs

Students

Social Media Friends

Colleagues

Students Start-Ups (Youth)

Investment on Members CRM

Partnerships

Program Fees Partnership Revenues

IJ, OJ LEAD

Key Partners Key Activities

Key Resources

Value Propositions

Relationships Customer Segments

Cost Structure Revenue Streams

Channels

Stakeholders EPs

Students

LDM Cross-culture

Network

Network Systems

Stakeholders EPs

Students

Social Media Friends

Colleagues

Students Start-Ups (Youth)

Investment on Members CRM

Partnerships

Program Fees Partnership Revenues

IJ/OJ Alignment LDM

Financial Models

Com

mun

icat

ion

Knowledge Management

Young Talent Co

mm

unic

atio

n

Cust

omer

FLo

ws

Customer Flow: Phases

Attraction

Consideration

Value Delivery

Community

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Match-in ProgressMatch

RealizeComplete

THE AIESEC EXPERIENCE: CUSTOMER FLOW

Attraction Consideration Value-Delivery Community

Sign UpApply

Match-in ProgressMatch

RealizeComplete

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