Business Owners - How to create a website

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How to create a websiteBy Paul Morris Owner, Superb Digital

Search engine optimisation | Web design

ContentsPlanning Goals and KPIs Audience Content Platform / Content management systems (CMS) Design Testing Launch

Planning your website

5 P’s, Prior Planning Prevents Poor Performance!

Ensure you involve all stakeholders

Start with the endpoint in mind

Goals and kpi’s

What are your business aims and goals

How will you measure success

Have Google Analytics setup professionally

Audience

New prospects or existing customers?

Each audience will require targeted content

Create client personas/profiles

Content

What problems do you solve?

Supporting materials

Social proof

Calls to action

Reuse and recycle

Platform / CMS

WordPress

Drupal

Web builder

Many, many others!

design

Free template - £0

Premium theme - £50

Bespoke - £,000s

Testing

Test actions / journeys for each client persona

Test your goals

Be fanatical

Launch

Never launch on a Friday!

Always ‘soft launch’ first, if you can

The website is not complete, it’s just been born!

– Paul Morris Owner, Superb Digital

@SuperbDigital www.facebook.com/superbdigital

www.superbdigital.co.uk

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