Cannes in a Can 2013

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NATIVE VML's CEO, Jason Xenopoulos, attends Cannes Lions every year and returns to South Africa with insight and inspiration.

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@NATIVE

#CANNESINACAN

THE AWARDS

THE PARTIES

THE SEMINARS

CELEBRITIES

LUMINARIES

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BACKGROUND

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THIS SPACE 100%

35 765 ENTRIES ACROSS

17 CATEGORIES

11 000 DELEGATES FROM

90 COUNTRIES

150

LEARNING

SESSIONS

“AN ERA DEFINED BY

THE STORYTELLING

POWER OF

TELEVISION IS GIVING

WAY TO A WORLD

WHERE MEDIA DOES

MORE THAN

ENTERTAIN - IT

INFORMS, CONNECTS

AND ENABLES.” - R/GA

“IN A TIME WHERE

DISCIPLINES CROSS-

POLLINATE AND

TECHNOLOGY AND

CREATIVITY ARE COLLIDING

IN NEW AND THOUGHT-

PROVOKING WAYS, WE FIND

OURSELVES AT THE BRINK

OF ANOTHER CREATIVE

REVOLUTION.” - TED

“USE THE RIGHT TECHNOLOGY

TO BRING THE RIGHT IDEA TO

LIFE” - PARTY

“INNOVATION ISN’T

EVERYTHING. EMOTION

IS EVERYTHING.” - PARTY

“INNOVATION THAT DOESN’T

SEEK TO IMPROVE PEOPLE’S

LIVES IS JUST INNOVATION

FOR THE SAKE OF

INNOVATION.” - CHEIL WORLDWIDE

“GO BEYOND SIMPLY PUSHING PRODUCTS.

AIM TO INCREASE YOUR BRAND'S SHARE OF

CONSUMERS' EVERYDAY LIVES.”

– CHEIL

“MOVE FROM ‘MIND-SHARE’ TO ‘LIFE-

SHARE’.” – CHEIL

- DENTSU

“EVERY COMPANY IS A MEDIA

COMPANY” - TOM FORENSKI (REFERENCED BY CHEIL)

“ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE

POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS

AT THE CORE OF NEXT GENERATION SOCIAL

BUSINESS.” - CP+B

“PROTOTYPE AND

EVOLVE.” - DAVID DROGA

“DON’T JUST INNOVATE

THE WORK. INNOVATE THE

PROCESS IN ORDER TO

CREATE NEW THINGS” - PARTY

“MAKE NEW WAYS

TO MAKE!” - PARTY

“ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE

POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS

AT THE CORE OF NEXT GENERATION SOCIAL

BUSINESS.” - CP+B

“OUR INDUSTRY BELIEVES THAT IF WE

SHOOT MESSAGING AT THE RIGHT TARGET

WE'LL SCORE. ITS NOT ABOUT CREATING

MESSAGES, ITS ABOUT FORGING

EMOTIONAL CONNECTIONS.” – DAVID WHELDON

“THE EXPLOSION OF DATA CREATED

THROUGH SOCIAL MEDIA AND MOBILE

ALLOWS MARKETERS TO UNDERSTAND

CONSUMERS AS INDIVIDUALS.” – -JOHN KENNEDY, IBM

MARKETING IS MOVING FROM

BEING AN EXPENSE TO BEING A

BUSINESS DRIVER.” -LISA DONOHUE, STARCOM MEDIAVEST

“IN THE FUTURE THE CMO WILL

HAVE A BETTER VIEW OF THE

BUSINESS THAN THE CFO." - ANN LEWNES

“WE NEED TO BE OBSESSED BY THE

OUTCOME WE CREATE, NOT THE

OUTPUT WE MAKE.” – CP+B

“IT'S NOT ABOUT WHAT YOU WANT TO SELL, BUT

ABOUT HOW YOU WANT TO GROW” – IDEO

“DIGITAL IS CHANGING AND TRANSFORMING

BUSINESSES” – BOB GREENBERG

THANKS