Case study: Click to USSD campaign Tanzania

CLICK TO USSD CAMPAIGN IN TANZANIA CASE STUDY LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

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ABOUT ESKIMI MEDIA COMPANY

1. Mobile social network platform to meet new people with 21M members

2. Mobile DSP with 5,5M+ reach in Tanzania, 280M+ worldwide

3. Ad Monetisation Solution for Publishers

4. Direct Carrier Billing solution in 12 markets

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MOBILE SOCIAL NETWORK

ESKIMI MOBILE DSP PLATFORM

- 21M members & more than a billion impressions

- 5.5M+ mobile user reach in Tanzania & more than 650M+ impressions

- 280M total reach worldwide

2 MEDIA PROPERTIES WITH GLOBAL REACH

- 0.5M users in Tanzania

- one of the biggest mobile operators in Tanzania

- has the service that can be activated through USSD code

ABOUT THE CLIENT

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To increase the number of service users by simplifying activation process

CLICK TO USSD CAMPAIGN GOAL

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1) Eskimi launched a targeted campaign on Eskimi DSP

2) Operator targeting - clients only

3) Device targeting - only those supporting USSD

4) All ad formats

CAMPAIGN SET-UP

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RELEVANT AD FORMATS

interstitialsmpuleaderboard

RICH MEDIA FORMATS

rich media interstitial leaderboard expand larger expand

+sticky remaining ad

full screen expand dynamic content

refresh

ACTIVATION FLOW

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1) User sees the banner on the mobile WEB

2) User clicks on the banner

3) USSD code appears on the screen

4) User clicks “Dial”

5) Activation complete

ACTIVATION FLOW

CAMPAIGN OUTCOME

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10’000 targeted clicks to USSD achieved over the course of 10 days campaign in Tanzania

1’100’000 impressions that increase brand awarness generated through display ads