Cashrewards Why We Do What We Do?

Why we do

what we do?

OUR MISSION IS CLEAR

Give Back

This is our lifeblood, our reason for being. Helping families with the increasing costs of

living. Supporting charities with both time and money. Giving back is its own reward

whether helping a colleague tackle a new problem or delivering crucial funding to a

charity or helping people save money.

The old adage, "two heads are better than one" is as valid today as it ever

was. Collaboration is at the centre of everything we do. Working together challenges us

to articulate and distil what we are doing well and identify our weaknesses. It also

forces us beyond our comfort zone to learn and grow and stretch the boundaries of our

organisation. (help others to be successful)

OUR MISSION IS CLEAR

Support & Grow

OUR MISSION IS CLEAR

Go Above & Beyond

Go above and beyond. Exceed expectations. Under promise and over deliver. Whether

dealing with staff, members or advertisers we aim to ‘blow their socks off” at every

opportunity.

OUR MISSION IS CLEAR

Think Big

Only by thinking big will we push ourselves to discover new things, new territory and

new breakthroughs. Most importantly, thinking big comes down to never accepting

where we start from as the place we have to stay and setting ourselves big audacious

goals. It keeps us constantly striving for excellence.

OUR MISSION IS CLEAR

Give Back

OUR MISSION IS CLEAR

Say it as it is

Don’t settle. Challenge the norm. We don’t wait for our competitors to disrupt us. We

innovate continuously to be the best. We continue to look for improvements in what we

do and how we do it.

HOW WE DELIVER VALUE

Save 5% on Fuel

Save 5% on Groceries

Save 10% on Alcohol

Save 5% on Air Travel

Over 700,000 Australians with a home loan potentially

‘at risk’ – Roy Morgan September ’16 http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011

Our community spend on average $150 per order

They order over 1.6 times per month

They rate our service higher than Spotify and

Apple

https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps

Saved me money, that's all that mattershttps://www.trustpilot.com/users/588714500000ff000a6fb2a5

97

69

51

59

Cashrewards Industry Recognition 2016

FINALISTS IN:WINNERS:

MediaFeatured in

Website Traffic Experian Hitwise 2016

3x more visits than Coles Flybuys eStore: Source Experian July 2016

2x more sales than Virgin Velocity eStore: Source eBay July 2016

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall

Pricepal.com.au Ebates TopCashBack

Cashrewards

21x

Comparison Vs QANTAS Vs Virgin …

Cashrewards Coles Fly Buys Virgin VelocityQANTAS

Loyalty

Woolworths

Rewards

Value of a single

Flight from Sydney

to Melbourne on

QANTAS (webjet 31st

March departs)

$168 $168 $168 $168 $168

Points

RequiredNA NA 27,490 25,200 NA

$ spend

required AUD$2,666.66 $33,600 $13,745.50 $25,200 $33,600

% better value

with

Cashrewards

- 1260% 515% 945% 1260%

• It is almost impossible to compare points Vs Cash Back 100% accurately as the points companies have designed their systems deliberately to confuse and so not be compared on a Cash basis (typically compared using a MYER gift Card)

We offer a market place where

consumers interact directly

with brands/retailers in a value

exchange around Purchase

Intent NOT eyeballs (Irrelevant

Ads)

CONSUMERS BRANDS / RETAILERS

Clever Technology

(Proprietary)

AD $$$’s

Measure

Cashrewards.com

AppNexus/ All

Programmatic

Display Facebook Ads

Google Ad

Exchange

Google AdWords

excluding “Brand”

Keywords

ROAS$1 : $10-$20

Nett

$1 : $4

Gross

$1 : $4

Gross

$1 : $3

Gross

$1 : $4

Gross

Payment Terms

Post Paid 60

days after

cooling off

Pre Pay Pre Pay Pre Pay Pre Pay

Include

cancelationsYes No No No No

Viewability /

Ad Fraud

100% / 0% Bot

Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

100% Viewable /

7-14% Bot Traffic

Conversion Rate 20-80% 0.1% 1% 0.1% 3%

Relevancy / User

clicks

High / Click

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

High / Click

Measurement

660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the

premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.

$-

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

IAB and NAB Average onlineadvertiser ROAS 2015

Cashrewards Average onlineadvertiser ROAS

Category Split: Experian Taxonomy

36%

24%

13%

11%

5%

3%

3%3%

1%

1%

1%Grocery

Online market place

Travel

Alcohol

Apparel and Accessories

Appliances and Electronics

Department Store

health and beauty

Office Supplies

Sport and Fitness

House and Garden

Quick Service Restaurant

Books

Flowers and Gifts

Toys and Hobbies

Video Games

Automotive

Telco

Advertiser Split:

35.6%

22.7%

10.3%

3.0%

2.0%

1.8%

1.6%

Woolworths Gift Cards

eBay Australia

Dan Murphy's

Expedia Australia

Hotels.com

Groupon

Chemist Warehouse

David Jones

Lenovo

Virgin Australia Flights

AliExpress

Booking.com

The Iconic

Microsoft

Wotif

ASOS

Dell Australia

Sony

BIG W Store eGift Cards

Agoda.com

Cellarmasters

Masters

Scoopon

Catch Of The Day

Accor Hotels

Etihad Airways

Priceline Pharmacy

Emirates

STA Travel

Menulog

Richer brand experience

• Example of image content in

carousel1

Richer brand experience

• Example of Youtube content

embedded into page1

Content Copy Tenancy

• Add 500 words of your content to store pages on both mobile and desktop

• Add 5 images

• Embed 1 Youtube video

• AUD$500 per month or

• AUD$5,000 per year (paid up front)

• Update content 6x per year

• Could use Vendor Funded Content

Retail Environment is Changing – NORA

Online sales

continue to

grow strongly

In store

growth is

stagnant

15.5% v 1.5%

Brands build the automated email work flow

• In market segments can be

created by your Account

Manager

• Here is an example of one for

Lenovo

• Once built automation kicks in

• Can be frequency capped

• Pay per message sent

Wait 1 months

Benefits of in market segment automation

• Benefit #1: show your offer to people engaging with you competitors brands...

• Benefit #2: Improved reach campaigns. ...

• Benefit #3: Competitor Audience targeting. ...

• Benefit #4: Improve contextual messaging of emails. ...

• Benefit #5: Great for activating new customers. ...

Costs always on – can be capped

• $1000 set up fee one off fee

• $200 min monthly fee

• $0.5 per email

• Min spend on request

What is a browser push notification?

• We can send push message

into all the different browsers

• We have over 25,000 people

opted in and growing fast

How do Amazon use it?

• We can send push message

into all the different browsers

• We have over 25,000 people

opted in and growing fast

Amazing Alexa Echo!

$49.99 + 8% Cashrewards

https://www.cashrewards.com.au/AMAZON

Benefits of push messaging

• Benefit #1: improving brand recall. Push messaging is a fantastic tool for reminding

prospects of your brand / product, when they are not logged into Cashrewards.com ...

• Benefit #2: Improved conversion rates. ...

• Benefit #3: Audience targeting. ...

• Benefit #4: Improves relevancy of ads. ...

• Benefit #5: Great for limited time offers. ...

Costs

• $0.5 CPC

• $1000 min spend

• Average CTR 20%

Extended Reach Remarketing -What is it?

Your brand page on

Cashrewards.com

We insert your

Facebook, Google or

DoubleClick

remarketing pixel

Person visit/searches

for Dan’s on

Cashrewards site.

Benefits of remarketing

• Benefit #1: improving brand recall. Remarketing is a fantastic tool for reminding prospects

of your brand. ...

• Benefit #2: Improved conversion rates. ...

• Benefit #3: Audience targeting. ...

• Benefit #4: Improves relevancy of ads. ...

• Benefit #5: Reduce loss.

Costs

• $200 fee set up

• $200 per month trial

• CPM $15 thereafter

1click

MERCHANTS’ PROMOTION

CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE

ADVERTISER ON SITE PROMOTION

ON MARKETPLACE

PROMOTION

WotIf TESTIMONIAL

The growth of the cashback concept in Australia

presented an opportunity for Wotif and working with

Cashrewards has become an important aspect of our

partner marketing program.

The commitment to delivering value that Cashrewards

provides to both their end customers and partners,

has given us the confidence to continually test a

program of promotions and incentives.

Through on-site placements to email marketing and

beyond, Wotif’s collaboration with Cashrewards has

unlocked a purchase ready audience that we look

forward continuing to grow.

Stephen Wyber,

Senior Marketing Manager, Customer Acquisition for Wotif Group,

EBAY TESTIMONIAL

eBay is renowned as Australia's largest shopping market,

and Cashrewards is a vital eBay partner in Australia. The

Cashrewards community delivers huge incremental

revenue for eBay, and its member base is growing rapidly.

We acknowledge and thank the team at Cashrewards for

changing online shopping behaviour in Australia, and more

importantly distributing our marketplace offers to a

wider reach.

We fully expect the Cashrewards community to become

the most powerful shopping community in the country

before long. With their mantra of 'Get paid to Shop', they

are hyper-engaged and purchase with such high volume

and frequency that we can’t be anything but impressed by

their performance. We see this relationship maturing and

growing stronger over the next few years.

Head of Internet Marketing eBay, Feb 2016

Retail Environment is Changing – NORA

Online sales

continue to

grow strongly

In store

growth is

stagnant

15.5% v 1.5%

SIGNIFICANT Market Opportunity

We Are Just At The Beginning

CASHREWARDS

ONLINE SALE

$350M

CAPTURE NEARLY

2% OF THE DIGITAL

RETAIL MARKET IN

FIRST 2 YEARS

GROWING MARKET

SHARE BY

ATTRACTING MORE

CUSTOMERS

REACHING NEW

AUDIENCES FOR IN

STORE

PURCHASES

BREAKING INTO NEW MARKES

SECTORS INCLUDING

FINNANCIAL SERVIES AND

UTILITIES

BASED ON NAB RETAIL INDEX

EXPANDING ONLINE

RETAIL MARKET REACH

SIGNIFICANT RECENT RETAIL PARTNERSHIP ADDITIONS WILL DRIVE GROWTH

FASHION

$3.1b

D

DDEPARTMENT

$1.8n

HOMEWARE / APPLIANCES

$4b

MEDIA

$3.3b

PERSONAL

$1.7b

GROCERIES

$3.6bTOYS

$0.8b

FOOD

$1.2b

$22b TOTAL AUSTRALIAN RETAIL http://business.nab.com.au/wp-content/uploads/2016/08/20160729-NORSI-June-2016-Final.pdf

PARTNERSHIPS

CASHREWARDS IS

RESONATING

C.2,500MERCHANTS

C.230,000CUSTOMERS

UP 1,000

2,500UP 150,000

230,000

Dec ‘15 Dec ‘15

Online Category Growth

Deciding Where To Buy - Online

Channels Used For Research - KPMG

Why Do People Shop In stores V Deciding Where To Buy

MERCHANTS’ PROMOTION

CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE

ADVERTISER ON SITE PROMOTION

ON MARKETPLACE

PROMOTION