Catalog production trends for 2015

Amazing Intriguing or Just Awful

COOL IDEAS

NYDJ STICKY TAG

WEB DRIVERS

PEEL OFF COUPONS

OVER-SIZED POSTCARDS • Overstock – 7% off Black Friday

• Crate & Barrel – Summer Sale

• DSW Sandal Promo, coupons; birthday promo

MULTI-PANEL MAILERS

WHAT’S YOUR OFFER?

FREE SHIPPING DEALS – No minimum order and no time limits

– No minimum order with time limits

– Free with minimum purchase

• Free shipping when you spend $49

• Everyday shipping, over $50 (Even the Big Stuff!)

• Over $65 with code

• Over $75 – regular delivery

DISCOUNTED SHIPPING – Shipping discount

• Save ½ on shipping with orders over $74

– Flat rate shipping - $2, no minimum order

– Flat rate shipping - $7.95 – all orders

EVEN BETTER THAN FREE

• 10% off plus Free Shipping

• 20% off + Free Shipping on orders over $99, free returns

• 30% off + Free Shipping and Free Returns

% OFF • 7% off your order - Black Friday

• 15% on orders over $75

• 20% on orders over $50, limited time

• 20%/30% on furniture, Summer Celebration

• 30% off full priced items, limited time

• 40% off one item – bring in to scratch!

• 60% off Summer Clearance – in store only

• Up to 70% off, 2015 Sale

$ OFF • $5 off on your birthday

• $10 off coupon; His and Hers $5 off coupons

• Save $15 on orders over $75

• Save up to $40

OTHER OFFERS

UNUSUAL TRIMS, PAPER STOCK,

VARNISHES

6-1/2x9-1/8, 100#/80#

7-3/4x10-3/8, 100#/40# matte

5-1/4x8-3/8, 3 tabs, 70# cover that hold up to the tabs

Textured matte cover

Regular trim but 80# coated cover

5-1/4x8-3/8, 50# stock with tabs

8x10, 100#/80#

8-1/2x10-7/8, 70#/60#

9x12, 100# coated/80#

5-3/8x8-3/8, no tabs

8x10/12 wrap over 8-7/8” book, 70#/40#

TRAVEL BIG!

9x10-7/8, perfect bound, 100#/80#, 64+ 4 page cover

8-3/4x10-7/8, perfect bound, 80#/80#, 140 pages

10-3/4x13-1/2, , perfect bound, 34# SCA, 172 pages

SOLID COLOR COVER TREND

BIND IN OFFERS ON 2-3

• L.L.Bean - $10 off; free shipping

• Eddie Bauer – 20% off

• Jockey – Get Real + Jockey Bras

LA LA LA… I CAN’T HEAR

YOU

I CAN’T FIND YOU

WAIT! LET ME GET MY GLASSES

WHAT WERE THEY THINKING?

ULINE

8-1/4x10-1/4, perfect bound, 626 pages!

10 years mailing me…

Never one purchase…

FAB

JOCKEY

• 28 page tabbed slim

• 50# cover stock did not hold up to the tab-tear

BONTON’S INTRODUCES ITSELF TO PORTLAND, MAINE

THANKS FOR THE LAUGH

THE CAT’S PAJAMAS

THANK YOU!

ANY QUESTIONS? Janie Downey jdowney@cataloguniversity.com

Sarah Fletcher sfletcher@cataloguniversity.com