Checklist: 12 Traits Every Agency MUST Have

Checklist: 12 Traits Every Agency MUST Have

Experts reveal what successful agencies look like

Creative agencies often look very similar - we all offer similar services, pitch similar projects and forecast similar results.

!

The most successful agencies manage to find a way to differentiate themselves from the competition. They charge higher

rates, win bigger projects and attract the best talent. !

What does a great agency look like? We’ve researched the 12 key traits that successful agencies all

have, that help them stand out from the crowd!

THE CHALLENGE

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TALENT

"In my view, talent is the single most important factor to agency success. A team is only as good as its weakest link. When you hire great people, magic happens.” !

Adam Graham Former CEO at Weapon7 & Saint

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EXPERIENCE“We look to use our experience to find better ways of doing things. This has resulted in our pillared content ideas process, a structured approach to digital PR and clever ways to implement the content strategies.” !

Simon Penson, Founder at Zazzle Media

2Learn more about The Agency Collective at theagencycollective.co.uk

TECHNOLOGY

"We rely on technology and the automation it gives us to provide a scalable and consistent competitive advantage” !

Cyrus Shepard Content Manager at Moz

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EFFICIENCY“Our processes are constantly monitored & improved as we look to use our experience to find better ways of doing things. This has resulted in our pillared content ideas process, a structured approach to digital PR and clever ways to implement the content strategies themselves.” !

Peter Czapp, Founder at The Agency Collective

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LIKEABLE

“Successful agencies are filled with people clients really want to work with; the kinds of people who make an effort to listen to them and understand their point of view.” !

Louisa Pau Former MD at Wooley Pau

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INNOVATIVE"An agency that's stopped innovating is an agency that's stopped serving its clients. Without innovation and the power of external ideation, clients could - quite frankly - do the job themselves” !

Craig Le Grice Chief Innovation Officer, Blue Rubicon

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EXPERIMENT"We not only experiment with our websites, but we run them as our own businesses too. This allows us to quickly apply the learnings to client campaigns, without the longer approval processes” !

Kevin Gibbons, Managing Director, BlueGlass

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CHALLENGE IDEAS"Being able to push back and challenge clients is definitely a key consulting skill. If you're presented with a client idea that you don't agree with, pushing back in the right way can lead to a stronger relationship” !

Will Critchlow Founder & CEO, Distilled

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MEASURABLE

"Our preferred solution is to always present strategies in order of which will provide the best growth opportunities to the client.” !

Guy Levine Founder & CEO, Return on Digital

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FOCUSED

"Client retention is clearly critical to growth, I think there’s a lot to be said for not spreading yourself too thin and focusing on what you’re good at” !

Richard Baxter Founder & CEO, Built Visible

10Learn more about The Agency Collective at theagencycollective.co.uk

EDUCATIONAL

"It's important for an agency to be seen as a credible source of education on digital marketing for its clients and that takes real investment.” !

Richard Gregory Managing Director, Latitude

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GO THE EXTRA MILE

“Whatever size you are when the step-change deal comes, the deal that will take your business to the next level, are you and the whole team really ready to pitch to win?” !

Spencer Gallacher ex-Founder & MD, Bluhalo

12Learn more about The Agency Collective at theagencycollective.co.uk

Attend our next event:

•fast-track your agency growth

•gain insights from industry leaders

•network with like-minded, ambitious agency owners !

Get 10% off our next event using discount code: AGENCY10 !

Book your place at the next event here !

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