CIM Ireland Marketing Awards Launch Presentation

Welcome

Carol Magill FCIMCIM Network Manager (Ireland)

About us For over 100 years CIM has been supporting, developing and representing marketers, teams, leaders and the marketing

profession as a whole.

As the largest professional marketing body in the world, CIM offers membership and career development, professional

marketing qualifications, training courses and helps businesses grow with tailored support to enhance marketing capability.

Join our 37,000 members in 39 countries, from £125 per annum.

2016 Sponsorship• PML confirmed as Associate Sponsor for

2016 Awards

Further sponsorship opportunities for the 2016 Awards are available. For more information please contact Judith Brannigan at judith@libra-events.com

Entries welcome • Go online and download application form• Read terms and conditions • Free to enter at present • Can enter up to three categories • Closing date is 30 September @ 15:00

hours

Previous Winner – Danske Bank

Nicola McCleeryHead of Marketing, Danske Bank

Seasoned Marketer Devoted to CIM

Motivations• Put your work to the ultimate test • Staff recognition • Team building • Team motivation • PR value • …. Not forgetting the fun!

Danske – we believe in contribution

Danske’s Youth Outreach Programme

Team Ethos • Customer centric – TCF

Principles• Strategic• Pragmatic • Collaborative• Dedicated • Recognise our responsibility

to maintain high standards • Small team, but can pack a

punch!

Tips from last year’s winner….1. Persevere2. Stick to the requirements3. Be creative – it’s what we are good at4. Tell your story from start to finish5. Clearly set out the results in relation to the campaign’s

objectives6. Be authentic

GO FOR IT & GOOD LUCK!

Judging Process & Scoring Matrix

JOHN EDMUNDHEAD JUDGE

Judging Process• Team of eminent marketers• Score entries according to agreed matrix• Moderation event• Review any issues arising• Agree final placings

Scoring Matrix• Applied to all categories• Scored against defined criteria:

– Application of Marketing Principles– Marketing process – Creative communications– Results achieved

• Maximum score 10 marks per criterion – 40 in total

Marketing

Principles

4 P’sCompetitiv

e AdvantageCustomer Insights

CRMEthics etc.

ProcessMarket

ResearchSegmentati

onPlanning

tools usedMedia

selection inc. on-line

&social

Creative

Message selection

CopyVisual

treatmentsResponse

mechanisms

ResultsSpecifically related

to the campaign:

-VolumeValueMarket share etc.

QUESTIONS