Communication Strategy of Arvind Kejriwal

Submitted To:Prof. Hemant Purandare

Submitted By :Asams V.K13BSP1195Section G2013-2015

Arvind Kejriwal’sElection Campaign Strategy

DELHI ELECTION 2013

The Delhi Legislative Assembly election will be held on 4 December 2013 with the result being announced on 8 December.

 Contesting parties and their leaders

NAME              :  Arvind Kejriwal Sheila Dixit Harsh Vardhan

PARTY : AAP                          INC                                             BJP

DISTRICT          :      New Delhi                      New Delhi                                   Krishna Nagar

Campaigning of Kejriwal

He is giving important on Five aspects, which his party felt that people of Delhi really need these things. They are given below

1) Women Safety

2) Electricity Price

3) Education and Health

4) Drinking Water Problems

5) Janlokpal Bill

Slogan and Symbol

Slogan

Symbol

His slogan and symbol completely showing that, they need to eliminate corruption from society

Channels for His Communication

 Out door ads

Speech in public space

Face book

Titter

YouTube

Printed Gifts

Website

Printed Gifts

Out door Ads

Speech

Twitter

https://www.youtube.com/watch?v=JbC2sI4SVcQhttps://www.youtube.com/watch?v=qRC6Rato5U4YouTube

Face book

Fund collection through online

Providing a option to visitor to become an evangelist

Party Website

Various options for viewer to response their problems, idea and support. Commit to vote is for predicating the votes before election, which give them an idea about end result.

(www.aamaadmiparty.org)

Ads in other websites

(https://www.thunderclap.it/all)

“Kejriwal In Mobile Game”

Game name “Aam Admi Runner”

Launched by Greedygame Media this week, players help activist-turned-politician Arvind Kejriwal navigate the streets of New Delhi wielding a broom, the election symbol of his fledgling political party. 

Perfect example for product placement in Indian Politics

Campaigning Against Opposite Parties Through Online

Campaign With Rock Stars

Out Door campaign including music, which give more joy for campaigningIt leads to increase in audience number

Donation Details up to 1/12/2013

Total Donation Till Date : Rs.200,576,631.54

TOP SIX DONOR COUNTRIES(IN RS.)

                                           Amount

INDIA 140,084,943.38

UNITED STATES 21,717,815.00HONG KONG 11,479,303.00

UNITED ARAB EMIRATES 6,295,317.00

SINGAPORE 5,872,596.16

UNITED KINGDOM

3,858,203.00

This data is as on 01 Dec 2013 22:17:23

Sources:(http://www.aamaadmiparty.org/donation-list)

  End result campaign