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That's the goal, right? More leads. More sales. More happy customers. A Lead Magnet is a small chunk of value given freely in exchange for permission to continue the conversation with a prospect. You've seen them before. They are the the free ebooks, white papers and courses promised in exchange for your email address. But all Lead Magnets are not created equally. In this session you'll discover, 13 Lead Magnet types, at least one of which will be perfect for your business. The dirty little secret that makes creating a Lead Magnet super simple. A 6-part checklist ensuring that you have the perfect Lead Magnet for your audience.
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HOW TO BUILD A LEAD MAGNET
• I’ve built and executed content strategies for brands like Crazy Egg, salesforce.com and now… Digital Marketer.
• I’ve produced thousands of pieces of content for the web.
• I also have experience in analytics, social media marketing and SEO.
Russ Henneberry
Director of EditorialDigital Marketer
Here’s What You’re Going to Learn…
1.What is a Lead Magnet?2.Lead Magnet “Equipment”3.4-Steps to Creating the Perfect Lead Magnet4.19 Types of Lead Magnets5.3-Part Lead Magnet Checklist6.Lead Magnet Makeover7.A Bit on Lead Magnet Landing Pages8.A Bit on Lead Magnet Traffic
I USUALLY START BY MAKING THE CASE BUT…
WHAT IS A LEAD
MAGNET?
A SMALL CHUNK OF VALUE THAT SOLVES A SPECIFIC PROBLEM WITH A SPECIFIC SOLUTION TO A SPECIFIC SEGMENT OF THE MARKET.
LEAD MAGNET
These are not Lead Magnets
28,507 Leads in 45 days…
• LEAD MAGNET• A
• LANDING PAGE
THE EQUIPMENT
• TRAFFIC SOURCE
HOW TO CREATE THE
PERFECTLEAD
MAGNET
Step 1: Pick One SPECIFIC Segment
Step 2: Identify ONE Specific Problem
Step 3: Identify One SPECIFIC Solution
Step 4: Choose a Lead Magnet Type
Reports, Guides, Case Studies, White Papers
Rate Sheet/Catalog
Software Download, Free Trial
Video Training
Discount, Free Shipping
Quiz/Survey, Assessment, Test
Toolkits, Resource Lists
Cheat Sheets, Checklists, Mind Maps
THE LEAD MAGNET
CHECKLIST• SPECIFICITY• SPEED• VALUE
Lead Magnet Makeover
Step 1 – Specificity
#2 – Speed (Of Delivery, Consumption and Results)
#3 –Value (Perceived and Actual)
ONLANDING
PAGES
Use Landing Page Software
UNBOUNCE.COM
OPTIMIZEPRESS.COM
Words Matter…. A Lot
ONTRAFFIC
Offer Content Upgrades
Throw Gasoline on the Fire…
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