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This guide was made after reading the lengthy but extremely informative Content Marketing for Lead Generation guide made by Marketo and the Content Marketing Institute. We have summarize 12 pages of text into 18 simple slides, enjoy!
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CONTENT MARKETING 101
@greensideagencywww.thegreensideagency.com
CONTENT = FUEL FOR CAMPAIGN
SHOULD DO THINGS
ATTRACTACQUIRE ENGAGE
CUSTOMERS ARE NO LONGER FALLING FOR MARKETING BAIT
GENERATES BETTER QUALITY LEADS
SHOULD MAKE BOSS HAPPY
SHOULD MAKE CUSTOMER HAPPY
BUYERS GRAVITATE TO TRUST
THINGS
CTA BUTTONS
SHOULD DO
STAND OUT
WHAT YOUR
SHOULD DO
ESTABLISH URGENCY
THE CALL-TO-ACTION
SHOULD BE FRONT & CENTER
YOUR CONTENTMUST HAVE A…
DEVELOPBUYER PERSONAS
MAPBUYING STAGES
REPURPOSE!1 Idea9 Assets…
…YES!!!!!
NOW GO DANIELSON.
Content Marketing 101
@greensideagencywww.thegreensideagency.com
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