Content Marketing and the Inbound Approach

Content Marketing

Beyond the Blog Post

What is content marketing?

Content marketing is all about creating valuable, relevant and insightful material for your audience and sharing it in ways that educate your audience, strengthen existing customer relationships, and position your business in front of potential clients.

Inbound Marketing:Marketing that earns the attention of potential customers and draws them to the website through the creation and publication of unique and interesting content.

Inbound marketing is IN Consumers’ habits have

changed, and traditional (outbound) marketing is not as effective anymore.

Instead of marketers going to customers, inbound marketing is about customers coming to you.

Your content should offer value and attract potential customers to your website.

Myth: content marketing is all about blogging Content marketing is not another phrase to describe

blogging.

Blogging is a significant part of your strategy and you do need to prioritize on-site content.

BUT, there are more content options to explore, which may turn out even more effective, depending on your niche.

Going beyond blogging

Your content can be visual: Video Infographics Slideshow presentations Graphics

It’s all about grabbing your audience’s attention!

Going beyond blogging Podcasts are ideal for busy

consumers whole love multitasking.

Other forms of content to consider: Ebooks White papers Other downloadable, long-

form content These allow you to

showcase the authority of your business in your particular industry.

What types of content should my business use?

Using the right content on the right social networks will boost the online presence of your business.

Research and experimentation will help you discover the type of content your audiences react best to.

What types of content should my business use?Think outside the box!

Create the type of content that is unexpected or never done before in your industry.

Mix it up, but keep a balance

There’s no need to focus on just one type of content.

Experiment with several different forms of content to find the balance that will turn your content marketing efforts into an online success story!