Copywriting Crash Course

Copywriting Crash Course

You’ll walk away with:

The Five Secrets Successful Copywriters Use and How to Incorporate them into YOUR Copy Today

An Understanding of the Psychology of Great Copywriting. How to get Interest, Keep Interest and Close People to Action

The Opportunity to ask Your Questions A Special Offer After the Q & A

Lets Go..

5 Copywriting “secrets” that can instantly enhance and improve your work and the results you’ll gain

Know exactly WHO You’re Writing to Create Headlines that are Benefit Rich

and Audience Focused Write to Their Pain Provide a Clear and Certain Solution Include a Crystal Clear Call to Action

Sales Myths: Pushy Sleazy Aggressive Talks too Much Won’t Let You Out Alive…….

Sales is About Solving Problems, Copy is About Sales Someone has a need Someone else fills it Copy describes the Need(pain) and provides the Solution (cure)You do that by clearly and compellingly

describingthe benefit(s) they will gain

Features and Benefits You’re a dentist and you offer any level of sedation

a patient wants Feature: Choice of anesthesia Benefit: removes the fear of experiencing pain and

makes the patient feel in control, because they have a choice.

You remodel homes and you use green and eco-friendly materials Feature: recycled and environmentally friendly materials. Benefit: responsible stewardship, good for the

environment, reduced carbon footprint and in many cases healthy for the end user

SECRET ONE Know your audienceWrite To One Person and One

Person Only

Some of You Reading This May Already Know

YOU May Already Know Most of You are Here to Learn how to

Sharpen Your Copy YOU are Here to Learn how to Sharpen

YOUR Copy Make it ‘intimate’, picture oneperson in your audience, write to herWhat do you know about her? What does she lay awake worrying about? Why? Where does she live? Urban? Elsewhere? What does she read? Where does she shop? What causes does she support? What does any of this tell you about her that you can use?

SECRET TWOEmotion Drives the Train -Write

To Their Pain and/or Solve Their Problem(s)

SECRET THREE Create Headlines that are

Benefit Rich and Tell the Story

SECRET FOURProvide a Clear and Certain

Solution – Paint a Vision of Their Future

SECRET FIVE Include a Crystal Clear Call to

Action

Know Exactly WHO You’re Writing to Create Headlines that are Benefit

Rich Write to Their Pain Provide a Clear and Certain Solution Include a Crystal Clear Call to

Action

Questions?

Get on the Bus