CowoCamp14: la presentazione di Damiano Ramazzotti (Talent Garden) su "Coworking come...

Damiano Ramazzotti COO at Talent Garden

L’impatto sul territorio: il coworking come strumento, dalla selezione al racconto.

Talent garden is the soil, where the top innovators grow, connect and contaminate their world.

Communication strategies may go

beyond communication itself

Focus on one target(Digital and creative entrepreneurship)

Specific by not too much! !- tailored services: a specific community has specific needs !- tailored events: specific topics and areas of interest - tailored community: sufficient diversity but not excessive !!

Strong positioning and more clear value proposition

!

Starting from small towns

- Increased Impact

- Creating an ecosystem instead of being just a part of one

- Emulation and multiplication effect

N°/Space

You need density more than quantity

N°/Space

Connect all the stakeholders: ex. not just startups!

FreelancersStartups

Webagencies

VC & AngelsMedia & Journalists

!- People are attracted by people !- The get to know each other !- Builds stronger identification !

!Identity helps turning members into ambassadors

Participatory selection

!- Community leaders and event builders can make their

own Tag !

- Media as founders !- Existing communities need a space !- Our members need clients, our partners need innovators !

!

Network of founders and partners

Leveraging existing networks and building new ones

Design is communication!

Already Open

Opening soon

Where are we Now? Brescia, Italy

Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy

Genova, Italy Cosenza, Italy

Where are we Opening internationally? New York, USA Luxembourg

San Francisco, USA Vilnius, Lithuania Barcellona, Spain

Colombo, Sri Lanka Nairobi, Kenya

Some numbers:92%

space occupancy5500squared meters in

Italyevents in 2013 talents

62startups

& companies

35.000people walked

through our spaces in 2013 during our

events & activities

On average each location reached self-sustainability

in 4-6 months

1MWebsite visits

445310

86%of our members agrees that Tag helped them build their professional

network

We were selected among over 300 applicants from a dozen countries which represented a broad cross-section of New York City's emerging tech and creative

economy

Selected as one of the TOP 5 Innovation

in New York City Contest

www.talentgarden.it

“The best physical platform to connect

talent around the world” The Huffington Post

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