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DELIVERING A WINNING INFLUENCER
MARKETING PITCH
WHAT IS INFLUENCERMARKETING?Influencer marketing is when brands partner with people to both create and distribute content on their behalf.
WHO IS DOING INFLUENCERMARKETING?
59%
65%Of brands participate in influencer marketing today
Plan to increase their influencer marketing budget in the next 12 months
People trust people, not logos. 92% of global consumers trust UGC and WOM more than advertising.
WHY DO INFLUENCER MARKETING?
74%
60%
Source: Sprout Social and Internet Retailer
PURCHASE DECISIONS ARE BEING MADE OUTSIDE OF
BRAND CHANNELS
Of purchase research is done before going to the brand’s site
Rely on social networks to guide purchase
WHO IS AN INFLUENCER?
CELEBRITY STATUS QUALITY CONTENT CREATORS
BUZZ BUILDERS & PROMOTERS
ADVOCATES &
EMPLOYEES
IDEAL CLIENT FIT
IDEAL • CPG• Has Budget• National/
International
NOT IDEAL • B2B• No Budget• Conversion focused• Regional or Local
COMMONLY ASKED QUESTIONS FROM
CLIENT• Am I going to get conversions?• Do you have X type of influencers?• How do I know they aren’t working with
competitors?• How are we are going to track it?• How will we measure success?• Do we own the content?• Do we need to pay the influencers?• Do the influencers need to disclose that it’s
sponsored?• Will we get to see the content before it’s live?
COMMON OBJECTIONS
• “I don’t want to pay influencers”• “I only want to work with celebrities”• “I need content live tomorrow”• “Banner ads are cheaper”• “I only want to work with males between 25-30 who live
in California and New York, and use public transportation”
5 THINGS YOU NEED TO COME AWAY
WITH
• Budget
• Timing
• Program ideas
• Type of Influencer
• Goals
• Success Metrics
WHO IS TAPINFLUENCE?
Founded 2009
VENTURE BACKEDTO DATE FROM GROTECH &
BULLET TIME VENTURES, ACCESS VENTURE PARTNERS
70+TOP AGENCIES AS
CUSTOMERS
100%YEAR-OVER-YEAR
GROWTH
NAMED LEADERIN CONTENT MARKETING
IN FORBES
500,000+CONTENT PIECES
CREATED
QUESTIONS?
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