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(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
ENHANCE YOUR ELOQUA CONVERSION PERFORMANCE
NICK ESSLING Sr. Account Executive Demandbase Indianapolis, IN
linkedin.com/nickessling @nickessling @demandbase #ABM
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
1. Account-Based Marketing 2. Demandbase
3. Integrations with Eloqua 4. Q&A
What to expect today…
More marketers are
AWARE of ABM
of B2B companies are aware of ABM.
75%
of marketers say that ABM delivers higher ROI than any other marketing approach.
84%
More marketers are
USING ABM
of B2B companies employing ABM plan to increase their ABM efforts over the next 12 months.
72%
of B2B companies employing ABM plan to invest more in technology over the next 12 months.
61%
More marketers are
having
SUCCESS with ABM
of B2B marketers employing ABM stated they are aligned with sales.
91%
of B2B companies said Account-Based Marketing has an impact on marketing’s success.
96%
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
What 3 Problems
Are Still
PLAGUING B2B Marketers?
Of site traffic is NOT from target accounts
85% 1
of target accounts do not engage on web site
80% 2
of visitors do not complete call-to-action
97% 3
Leads Titles
Quantity Individuals
MARKETINGOpportunities
Buyers/Influencers Quality
Accounts
SALES
The Great Divide…
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
50%of marketing- generated leadsare never followed-upon by Sales- Miller Pierce, 2014 VOC Study
Leads aren’t valued
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
Identify the right accounts
STEP 1
Market to those accounts
STEP 2
Measure by accounts
STEP 3
Focus on what matters… Accounts
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
BIZGROUP
WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS
LEARN MORE
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS
ATTRACT ENGAGE CMS CONVERT MAS, CRM
DEMANDBASE B2B DATA CLOUD
REAL-TIME IDENTIFICATION ENGINE & APIs
Demandbase B2B Data Cloud
CONTACT US:
FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
MEASURE ANALYTICS
DEMANDBASE B2B DATA CLOUD
REAL-TIME IDENTIFICATION ENGINE & APIs
Demandbase B2B Data Cloud
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
BIZGROUP
WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS
LEARN MORE
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS
ATTRACT ENGAGE CMS
MEASURE ANALYTICS
Demandbase B2B Data Cloud
CONTACT US:FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
CONVERT MAS, CRM
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
1. Demandbase-Enabled Forms
2. Data Append/Refresh 3. Additional enhancements for
Oracle Eloqua, coming soon…
Eloqua Integrations
CONVERT MAS
CONTACT US:FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
DEMANDBASE ENABLED FORMPing Demandbase via API
$35,622,000,000 Software and Technology 105,000 500 Oracle Parkway Redwood Shores CA 94065 Enterprise
Stevens
js@oracle.com
John
Ora|
Manager
DATA MANAGEMENT PLATFORM
$35,622,000,000Software and Technology
105,000500 Oracle ParkwayRedwood ShoresCA94065Enterprisehttp://www.oracle.com
Oracle Corp.Company Revenue Industry
Acct Status Employees
Address City
State ZIP
Segment Website
Prospect
Push winning data set to hidden fields
Company Name Autocomplete
Email Domain Check
Demandbase-Enabled Eloqua Forms
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
Demandbase-Enabled Eloqua Forms
“According to research conducted by the Harvard Business Review, companies that follow up with leads within an hour of engagement were seven times as likely to convert the lead to an MQL as those who engaged even an hour later – and more than 60 times as likely as those that wait 24 hours or longer.”
““
(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
MARKETING INNOVATION SUMMIT FOR B2B
PRESENTED BY DEMANDBASE
APRIL 20-21 | Pier 27, San Francisco
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