Design Thinking for Entrepreneurs and Small Businesses

BOOK PRESENTATION ON “ DESIGN THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES’’

-By Beverly Rudkin Ingle

ANALYTICAL CREATIVITYPROBLEM SOLVING

WHAT IS DESIGN THINKING??

PHASES OF DESIGN THINKING

WHAT IS RESEARCH IN DESIGN THINKING?

DIFFERENT ROLES IN RESEARCH

THE EQUALIZER

THE DEVIL’S ADVOCATE

THE INTERPRETER

THE ARCHAELOGIST

DESIGNING A BUSINESS STRATEGY

SWOT ANALYSIS

CONTEXT MAP

CIRCLES OF INFLUENCE

STEP 1

STEP 2

STEP 3

SWOT ANALYSISSTEP

1

STEP 2

CIRCLES OF INFLUENCE

STEP 3

CONTEXT MAP

DESIGNING LIVE CUSTOMERS EXPERIENCE

BRICKS AND

MORTAR LOCATION

CREATING THE

EMPATHY MAP

MAPPING THE

CUSTOMER EXPERIENCE

BRICKS AND MORTAR MODEL

CREATING THE EMPATHY MAP

MAPPING CUSTOMER EXPERIENCE

DESIGNING MARKETING PLAN

The Business CaseStrategic Overview

Marketing ObjectivesCommunications Objectives

Target Audiences

Marketing StrategiesTactical Plan

Measurement