Developing and Managing a Personal Brand

Building a Personal BrandJennifer Dodson

Creating a Brand

What is a Brand?

Strategy Identity

Experience Management

What is My Brand?

Strategy

• Enjoy life• Be challenged• Be accepted• Be healthy• Afford a desired lifestyle

• Travel• Own a house• Drive a nice car• Experiences

Identity

Award Winning

Business Owner

EducatorFun-loving wife

Part of a familyMom

Experience

Management

• Monthly business coaching• Business owner support group• Listen to friends and family• Staff bi-annual reviews• Personal trainer• Public relations

Brainstorm

Who do you want to be?• Define

• Success• Failure• Things that matter

• Explore• Those around you• Who/what inspires you

• Research• What’s been done

Have a Strategy

Define yourself now and in the future• Have a clear understanding of where you are

• Be SMART about your goals• Specific• Measurable• Attainable• Realistic• Timely

• Think about differences between groups

Define Your Identity

Identify Your Brand

Strategy Identity

Experience Management

Choose your approach carefullyContext matters

Let’s build a tree house

Let’s build a Pool

Know How To Manage

Outline Steps. Define Progress.• Where are you now? What do you want to be?• Who do people think you are? Is it what you want?

• How do you bridge the gap?• How do you know your efforts are working?• Who is on your team?• How will you grow?

Create an Experience

Engage & Be Memorable• Immerse people in your story

• Know how you will get the story out• Avoid things that don’t align

• Find your “things”• Colored socks• Sunglasses on your head• Bow tie

Pirate Party: Acceptable

A Party to Remember

That’s a WrapJennifer DodsonChief Creative OfficerAdashmore Creative

jennifer@adashmorecreative.com410-252-7879