Developing Marketing Plan for a new Sample product

In The Name Of ALLAH,

The Most Beneficent,

The Most Merciful.  

Government College Of Management Sciences, Abbottabad

An effort by the students of

While Travelling Do You Feel Safe ?

YOU ARE IN SAFE HANDS

PRESENTING

Motivation And History In previous decades, people travel from one place to other with

RISK DIFFICULTYWASTAGE OF TIME & RESOURCES

REASONS TO LAUNCH OUR SERVICES People travel in vehicles not safe and are risky. Students and office people travel daily. Tourists come to visit northern Areas. Many business tours are made. General people travel to their destinations. Tuning and repairing of Vehicles is not at

standard. In case of Mishaps and accident no protection

or help is provided timely.

AND

Our Mission is to provide you services, for travelling and maintenance of your vehicle.

SAFEEASYDISTINCT

AND INCONVENIENT WAY

INTRODUCTIONU & CarIs not only offering Travelling services,

Also Repairing Car Tuning Oil Change Points Car Wash Maintenance and much more.

PRODUCT OFFERINGS

0800-112-1122

Skilled, trained and well mannered Employees

GPS and Security Systems

Contracting With Daewoo

Emergency Toll Free Number

LUXURY CABS

GENERAL CABS

Camping & Touring

PICK AND DROP SERVICE

OIL CHANGE & CAR WASH POINTS

MAINTENANCE AND REPAIRING LABS

EMERGENCY AND VEHICLE CARRAIGE

SEGMENTATION

Upper and Business Class

Upper Middle Class

Middle Class

Lower Middle Class

Tourists

Students

Employees

Occasional Trips

1. Death2. Marriage

Functions3. School, College

and University Trips

4. Business Trips

Product concept

Marketing concept

Societal Marketing concept

Marketing Management Orientations/Philosophies:

Integrated Marketing Plan

PEOPLE

PRODUCT

PRICE

PLACE

PROMOTION

Customer Relationship

Capturing Value from Customers

PRESENTED BY

GROUP ANAQASH (F-12-23)

EATEZAZ (F-12-17)

TAUQEER (F-12-07)

USMAN (F-12-55)