Diageo 062015

STORE

CHANNELSVENUE HOME

AUTOPRODUCT

PEDEX

SDKEXCH

API

PRODUCTS

PaaS

VALUE

INSIGHTS EDGE

Products for development access, crosschannel integration and system interoperability bringing back office systems to edge networks

Cross channel media mobile and devicetransactions for consumer engagement activation and commerce automation

CONTEXT

STORE CHANNELSVENUE DOOH OOHPRODUCT PBM

SDK

ID MGMNT

API PRODUCTSPaaS

VALUEXCH INSIGHTS

CPG FOOD BEV ENT

RETAIL

APPAREL BEAUTY

TRAVEL CONS ELEC

PHARMA

OFFERS COMMERCE

ADVERTISERS TELCO INSQSR

VENDING AUTO

ACTIVATION

IN-HOME

I use thinaire because I want to…• know my customer• know how my advertising content is performing• measure cross channel performance in a single dashboard• enable customer access to mobile engagement wherever I

advertise • reward consumers for positive brand actions and earned media• identify touchpoints between brand awareness and purchase• increase brand application penetration and engagement• narrowly segment markets based on behavior and preferences• deliver variable UX /digital content based on context awareness• vary the story experience based on device, place, media and

modality• automate experiences based on rules, seasonally, geographically,

inventory• deliver purchase incentive offers directly through media channels• distribute mobile coupons with seamless mobile redemption• automate second screen engagement through TV, MVPD & DOOH

channels• recruit brand ambassadors for social marketing • reward brand ambassadors based on reach and performance• age-gate and mobile opt-in authorization through mobile /web

applications• help my customer locate my products• sell products and services directly through ad media• make it easy for customers to discover, recommend and purchase

Wearable media for application activation and personalization

Thinaire has been developingwearable media technology since adidas initial launch of Boost RF.

The in store mobile experience that offers product information is re-directed post purchase to product personalization and micoach application activation.

SMART TV /STB

/PLAYER

mPOS

SDK

PAAS

ADVERTISER MOBILE / OS

APPAd-ID

SUBSCRIBER

MERCHANT

MNO

NETWORKS

MVPDMSO

CABLESAT

STUDIO

OEM

RF SIGNAL mCOMM

RF SIGNAL

WALLETAPI

PSP

Digital video and the second screen experience

Welcome

Screen

Select persona(Gender)

HELLO

Phone Home Screen

BroadcastVideo Solution

StoreIntroductory

Beacon

At-shelfBeacon

Personalizedmessage

Personalizemessage

Personalizedmessage

1. START

2. BROADCAST VIDEO SOLUTION3. STORE

INTRODUCTORY BEACON

4. AT-SHELF BEACON

2

4

13

Innovation case modeling and lab testing

Advertising identification of multichannel video programming distribution over the top and digital place based video for brand discovery, promotion and offer redemption

o 27:08 hours of TV viewing per week on average

o 271 minutes per day: TV*

o 316 minutes per day: Digital

o Two-thirds of TV viewers talk text or surf

Advertising Age MFP 2014

Second screen engagement behavior exhibited by time spent using media

To know them is to love themBrand affinity tops up stored value accounts of brand loyal customers who evangelize brand products and services through messaging apps,social channels and digital exchanges.

• opt-in authorization• application activation• content creation• social evangelism• earned media• programmatic • customer attribution• social purpose• persistent wallet

presence

LINE OF BUSINES VALUE CHAIN

Data exchange and intelligence in commerce automation

Cognitive computing and machine learning