Digital Doughnut May meet-up - Alex Shebar London Community Director at Yelp!

Putting the ‘U’ and ‘I’ In

Community

Also known as…

Alex Shebar, Yelp London Community Director @YelpLondon

Dammit! THEY’RE

SAYING WHAT ABOUT ME!

142 Million Monthly Visitors*

71 Million Reviews

*Source Google Analytics

Why Do People Use Yelp?

DOs and DON’Ts for your business. Do be awesome. Don’t be un-awesome.

DO!

Listen to what others are saying.Be warned. Lots of numbers ahead…

It’s Simple: People Want To Read Info Online Before They Pick A Business

On average, a restaurant with more than 20 reviews and a 4-star rating on Yelp has three times more page view traffic than a restaurant with more than 20 reviews and a 5 star rating.

Do think about the…

SHUUUUT UUUUP!!!

Forget Who Your Community Is

(Writer Data Source: Yelp Signups; Reader Data Source: Quantcast.com, November 2008)

DON’T

Don’t get lost in the London crowd!

Copyright The Gaurdian

Don’t | Make It Personal

Puppies!

Don’t | Spread Yourself Thin

DO!

Engage. Engage. Engage.

DO make it personalDON’T take it personally

Copywrite XKCD 2012

Misconceptions!

Misconception #1: Consumers Prefer To Share Negative Experiences

Misconception #2: Online Info Is Not Reliable

BUT DON’T ASK FOR REVIEWS!

DO LET PEOPLE KNOW YOU’RE ONLINE

Misconception #3: Social media users are all anonymous

TODAY’S TAKEAWAYS!

LISTEN!

Compfight cc

REACT!

Find out what your community really wants?

@YelpLondon