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Building your Social Sales Funnel
Social Sales Funnels
Dallas McMillanDigital Strategist
Building your Social Sales Funnel
Social Sales Funnels
Focus on:
Traffic
Design, Develop & Deliver
Building your Social Sales Funnel
Be Known for 1 Thing
1THING
How do you attract more ideal clients…
1. Know
2. Like
3. Trust
4. Try
5. BuyAnd convert them into buyers?
Know
Social Sales Process• Who we are• What we do• Who we help• What’s the ROI
• Challenge: getting noticed
Know
Like
Social Sales Process• Why we do it• How we’re different• Why they should
care• What we stand for
• Challenge: Building alignment + Being remembered
Know
Like
Trust
Social Sales Process• Why trust us• Our expertise• What’s the proof
• Challenge: Making Sense & Differentiation
Know
Like
Trust
Social Sales Process• How it works• How it’s easy• That it’s for them
Qualifiy Buyer
• Challenge:• Get them to take
action
Try
Know
Like
Trust
Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value
• Challenge:Deliver detail while maintaining big picture and relationship
Try
Buy
Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
Know
Like
Trust
Social Sales Process
Try
Buy
Search
Social
Share
Sales
Solution
Influential Digitalwww.influential.com.au
But now this takes place in an online, social environment
Putting it All Together
Types of Traffic• Owned• Earned• Paid
• Email• Search
Social• Organic
We Need Inbound Traffic
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Building your Social Sales Funnel
Traffic Sources:Facebook Ads
New Facebook Ads Features• New Ads Manager• Power Editor• Custom Audience• Lookalike Audience• Facebook Pixels• Retargeting
Putting it All Together
Building your Social Sales Funnel
Dallas McMillanDigital Strategist
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Putting it All Together
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