Digital marketing at B2B startup

DIGITAL MARKETING

AT B2B STARTUP

- V I S H A L C H A N D A N E

OBJECTIVES•Build Brand

– Customer Acquisition – Talent Acquisition

•Consistent Demand Generation

DIRECT MARKETINGDirect

Mailers Advertisement

s

Direct Marketi

ng Tele-

calling

Event & Seminar

Participation

Direct Selling

INDIRECT MARKETING

FIRST CHALLENGE

Getting Budget Approved ?

Justify Return on Investment ?

MOST IMP IS EXECUTION !!!

SEARCH ENGINE OPTIMIZATIONOn-Page Activities

– Page titles– Internal linking– Keywords– Meta tags & Descriptions– URL Structuring

Off-Page Activities

– Social Networking Sites– Blogging and Blog Marketing– Search Engine Submission– Photo Sharing

AND THEN WE FACE THE REALITY !!!!

LEARNING …..• Find your own niche keywords, write theme

not keywords…• Content is king • Check content for plagiarism • Use your own images • Blog….blog ….& blog• Social media content• Create meta data

SOCIAL MEDIA MARKETING Linkedin & Twitter• Content sharing• Blogging using Pulse• Targeted Advertising to group like CIO, Cloud etc.

Facebook• Content Sharing• Brand building and advertising

Slideshare• Sharing information using PPT, whitepapers and datasheets

Pinterest and Google Images• Uploading Info-graphics and Company images to build brand awareness

Youtube • Dedicated youtube channel for products, demo & usage

STRUGGLE CONTINUES ….

• SMM was not effective • Unable to bring required traffic to website• Number of followers were not increasing • Sales / Finance pressure to generate leads

LEARNING ….

• Know your Target Group first .• You cant do all…..select your best medium to reach

target audience • Again Content Is King ..• Call to action is also important • Retargeting is important

RETARGET YOUR TG • Social Media

• Emailer

• Cold calling

• Demo

EMAIL MARKETING

Some Facts : Read % is not more than 5 to 7% Short messages are better than images Message need to simple and short It should include clear call to action Time of email is also important

THE WAY CUSTOMER BUY HAS CHANGED

SUMMARY

Single marketing option may not give desired result, we need to do all

Content is very important for SEO, SMM, Blogs, email marketing etc..

Retargeting is important for demand generation Continuous messaging is important