Digital marketing, SEO, Social Media, Blogging Campaign

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Digital Marketing Campaign

Presented by

Technians

When you think of running an Online Marketing campaign, what comes to mind?

TOO MUCHMONEY.

WHAT’S THE POINT?

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MARKETING ANALYSISAnalyzing your webs identifying the source for generating the most leads

EMAIL MARKETINGSending Right content to right audience & evaluating their response

SEARCH OPTIMIZATIONImproving your rank in search engines by finding & tracking your most effective Keywords

LEAD MANAGEMENTTrack leads with a complete timeline-view of their interactions with your Institute

BLOGGINGCreating and maintaining blog content with best SEO practices

SOCIAL MEDIAPublishing content to your social accounts, then nurturing leads based on their social engagement

TECHNIANS ALL IN ONE DIGITAL MARKETING SERVICE

Brings your whole marketing world under one roof.

GET FREE EVALUATION

Why You Need this?

INBOUND MARKETING

Why You Need this?

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The Old Marketing playbook is

BROKEN

86% skip TV ads

91% Unsubscribe from email

44% Of Direct mail is never opened

200M On the

Do Not Call List

Image Source : Hubspot9

In Order attract customers,Marketers have to provide them with

Something they will Love

This is where Inbound comes In10

Using Inbound Marketing can turn strangers into Customers and Promoters of your Business.

Image Source : Hubspot11

Inbound Marketing is about Content..

and Context

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Why Choose Technians?

INBOUND MARKETING

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Everyone else triesreally hard to get you

Here

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We don’t feel content until we get you up to

Here

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How we do this?

INBOUND MARKETING

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How we convert a Stranger

Into Customer for You

(6 Steps Process)

Create blog Content, search engine optimize (SEO) your content, and promote it on Social Media Sites

Place Call to Action through out your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you are offering and become leads

Send your leads automated emails to drive them along your buying cycle. Provide your sales team with Lead Intelligence so they can make more effective sales calls

Analyze the success of your marketing Campaigns, and determine which areas need further optimization for future success

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Did you know there are

5.9 BILLION

everyday?

searches on

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Maybe a few of those people would be interested in your

services..

You need to know atleastthe basics of

Search engine Optimization(SEO)

Wait, can’t I just Buy Pay-Per-Click (PPC) Ads

Yes, you can.

PPC ads are greatWay to Learn what works.

But a couple of issues.

#1: You’re still renting attention.#2..

click on are organic-not paid.

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Why pay to reach 10%,when the other 90% arefree low marginal cost?

Smart SEOs will tell you:

Don’t try these tricks,They can be toxic.

Before you do any SEOYou’ll need to pick

The search keywordsYou will focus on.

You want keywords that haveDecent search volume

(people search for that word)

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3 STEPS TO OUTSTANDING SEO CAMPAIGN

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1. REVIEWSKeyword analysis & Research

Site structure Analysis

Technical Seo Audits

Schema markup

Social Metrics

Links analysis

Content Audits

Site structure Analysis

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2. Strategy & ExecutionWebsite Optimization

Local Seo Strategy

Brand synchronization

Social Media integration

Content strategy

Competitive Analysis

Link Earning Strategy

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3. Reporting & TrackingOrganic Search Reporting

Website Metrics

Social Metrics

Backlinks

Google Analytics

MOZ Reporting

Studies found that even big brands have faced challenges getting output from-

-> pay-per-click advertising,-> launch at an industry conference-> hire a public relations firm

Even when nothing is working one thing always works..

Even when nothing is working one thing always works..

Word-of-

mouth

How do we get people to talk about your service even more?

Encourage word of mouth

Go Viral..

Go Viral..

Make best use of Social Media practices

Great Marketing is about Content..

and Context

Make Best Use of Search Engines

You will see a change

in your metrics.

37% of respondents saidtheir website metricschanged by up to 25% after aMarketing Campaign.

And according to the data, the most common ways tomeasure site performance are:

And according to the data, the most common ways tomeasure site performance are:

traffic

And according to the data, the most common ways tomeasure site performance are:

trafficthe number of pages

viewed

What are the key metrics your company uses tomeasure its site performance? (Select all that apply)

2%1% Traffic

Bounce rate

Conversion rate

New contacts rate

Time on page

Number of pages viewed

Click through rate

Leads generated

Overall revenue improvements

Other

Don't know/not applicable

7%19%

11%

9%10%

11%12

%7%

*Pulled from online survey results about website design. Sample size: 749 marketers.

You Don’t Need ToDo It Yourself

Getting started with Digital Marketing Campaign may be confusing .

Where doYou begin?

Content

Strategy

Where doYou begin?

SEO,

PPC

Content

Strategy

Where doYou begin?

SEO,

PPC

Social

Media

Content

Strategy

Where doYou begin?

SEO,

PPC

Social

Media

Viral

Campaign

Content

Strategy

Where doYou begin?

SEO,

PPC

Social

Media

Viral

Campaign

Content

Strategy

Remarketi

ng

Consider outsourcing theproject.

50% of businesses surveyed hired an external resource tohelp with their Marketing Campaign

It Isn’t Hard To ConvinceYour Company To RunA Marketing Campaign

You will probably have to do some convincing to get your company on board.

You will probably have to do some convincing to get your company on board.

Or buy them a puppy. Whateverworks.

But it shouldn’t be hardto convince them.

There are various reasons why Company’s believe in Marketing.

But it shouldn’t be hardto convince them.

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And Your Custom Requirement

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70#123webinar | @webmarketing123

Or Your Next Step

Let’sMonica Gandhi, Business Development Manager

Talk!e: Monica@Technians.com t: +91-9999920599

Schedule a Free 30 min Consultation!

Technians Softech Pvt Ltd - NM30, Old DLF, Sector 14 Gurgaon

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THANK YOU.