Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia

PRATIK SISODIAYASH ARORA

Hari Menon, VS Sudhaken, Vipul Parekh,

Abhinoy Choudhari

Online Grocery Store

Over 18000 Products

Across 26 Cities

Headquarters At Bengaluru

Website

Over 1000 Brands App on IOS & Android

Warehousing & Hyper localisation

Shipping & Delivery

Big Basket’s Website

Apps & Notification

Apps & Notifications

Blog

169649 – Likes168747 – Followers

53k tweets22.9k followers

688 posts3613 followers

• 1439 subscribers• Posts videos

weekly.• Content always

about festivals and occasions.

VS VS

Brand Big Basket Grofers Zopnow

Launch year 2011 2013 2011

Business model Inventory + Hyperlocal Hyperlocal Hyperlocal

No. of cities 26 25 9

Big Basket Grofers ZopNow

Posts per day1.1 0.4 0.1

Videos 15% 8% 0%

Photos67% 17% 100%

Average post length

169 173 46

People talking 11,592 3,636 29

Total page likes 169,319 128,449 30,426

Engagement rate 7% 3% 0%

Facebook Analysis

Source : Likealyzer

BigBasket Grofers ZopNow

Tweets53,100 28,704 3,815

Followers 22,900 25,487 3,191

Following 291 916 193

Followers ratio 78.69 27.82 16.53

Twitter Analysis

Source : Foller.me

BigBasket Grofers ZopNow

Total posts688 297 32

Followers3,615

3197249

Following243 30 73

Avg Likes92.5 37.1 29

Avg Comments0.7 2.1 12

Instagram Analysis

Source : Keyhole

Google Ads

Youtube Ads

Instagram Ads

Backlinks

Where do Big Baskets visitors come from?

Keywords for which Big Basket ranks

Suggested keywords

1). GharLeAaoBigBasket

2). DetoxWithBb

Colour Palette Typography Logo

Atlantis#a4c734

Alizarin Crimson#e5322d

Cod Gray#171717

1).Quora

2). Trusted Company

3). Mouth Shut

4). Google Play Store

5). Yahoo Answers

Why did I chose her?She has a fan following of 57kTalks about baby products

She generally talks about health, nutrition, parenting and also about activities for babies.

Benefit to my brand :-Big baskets reference can be given when talking about baby products and healthy meals.

1). Being Momma

Why did I choose him ?Has a YouTube fan following of 675007He is a fitness coach

What do these influencers talk aboutHe generally talks about fitness, health, food habits, lifestyle.

Benefit to my brand :-Can collaborate with his YouTube videos for organic food.

2). Beer Biceps

Why did I choose her Has a 60k followers on InstagramShe keeps coming up with new recipes.

What do these influencers talk aboutShe generally talks about new recipes and guides people on how to make it.

Benefit to my brand :-Big basket’s reference can be given while showing various ingredients for her recipes.

3). Archana’s Kitchen