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Whole Foods Market Digital Marketing Strategy
ADV 420 Summer ’15created by S. Spencer
Who Is Whole Foods Market?
People Want Mobile
Convenience
Crunchy Moms, Yoga Pants, Outdoor Adventurers
Tools & Tactics
46% of people read blogs more than once a day.
– HubSpot Science of Blogging
Budget: $750,000
Strategy, Planning, Im-plementation, Man-agement: $520,000Application: $100,000Blog: $50,000Social Media: $40,000HTML Emails $ 20,000Adwords: $ 20,000
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