Digital marketing Trends 2017

Digital MarketingTrends 2017

WHAT IS DIGITAL MARKETING?Digital marketing isterm for the marketingof products or servicesusing digitaltechnologies likemobile , tablets, onlinemarketing, socialmedia marketing, etc.

In simplistic terms, digital marketing is the promotion ofproducts or brands via one or more forms of electronic media.

Effects of digital media

Through digital media consumers have access toinformation any time and any place they want it.

Digital media is an ever-growing source ofentertainment, news, shopping and social interaction,and consumers are now exposed not just to whatyour company says about your brand, but what themedia, friends, relatives, peers, etc., are saying as well.

Benefits of digital marketing

1. Level playing field: Any business can competewith any competitor regardless of size with a soliddigital marketing strategy.

2. Reduced cost: Your business can develop itsonline marketing strategy for very little cost.

3. Real time analysis: You can see in real time whatis or is not working for your business

4. Refinement of your strategy: Refine yourstrategy at any point in time and see anyimprovements or opportunities for furtherrefinement almost instantaneously.

5. Brand Development: A well maintained websitewith quality content targeting the needs and addingvalue to your target audience can provide significantvalue to brand.

6. Far greater exposure: Your business can be seenanywhere in the world from one marketing campaign.

7. Not Intrusive: Online people get the choice to optin or out of communications and often it is relevantbecause they were the ones searching for it in thefirst place.

1. Social Media: Advertising on social media hasbecame key to digital marketing.

2. Search engine trends: What you search alsohelp search engines to show you advertisementsrelated to your need.

3. Advertisements with an expiration date: Likesnapchat photos/videos that show upcoming productor services for few seconds.

TECHNOLOGY PRESENT

4. Live video streaming: Videos are popular amongstmost people and as mobile connectivity andtechnology improves, it became an integrate part of amarketing strategy.

5. Identity-Based Pay-Per-Click Marketing: PPC adscan get incredibly interesting content in front of amuch targeted audience, which can in effect turn intoviral content.

WHATFUTURE

HOLDS?

DIGITAL MARKET IN 2017

Virtual RealityFacebook research on VR have opened a new streamof digital marketing.

Big companies like google, microsoft and others havestarted to develop VR hardware and interfaces.

Which will be of 30Billion$ industry on 2020.

Geo-Location

Location based advertising is new way of digitalmedia.

With location access to social media, local businesscan identify consumer near and can provide deals,offers and information via message and othermethods in real time.

Location based digital marketing can greatly improvebusiness, and advancement in technology will leadthis to become leading trends of digital marketing.

With help of geo-locationAugmented reality willalso effect digital market.

Social MediaSocia Media is an integral part of digital marketingnow and it will increase in future.

Facebook digitalmarketing revenue of aquarter is about5.2billion$.

Social media holds much information aboutconsumer.

Using social media as digital marketing platform reapsmany benefits like:-Targeting specific group-Event specific marketing-Personalised marketing

Videos & AnimationsWith advancement in technology & increasing speedof internet, popularity of videos is growing rapidly.

Instead of reading text interest of users are shiftingtowards short videos and animations.

Photos have already taken over digital marketing,now its time for videos.

Dark NetGoogle and other search engines just search 3% orless of present internet.

Most part of internet are untouched from normaluser.

In future more users will be able to access Dark netthus opening vast digital marketing potential.

Programmatic AdvertisementReplacing humans for machine in allotting andmanaging digital media is what is programmaticadvertising.

It is used to reduce cost of bothadvertiser and advertising parties.

Multi Device AdvertisingUser using multiple device and multiple platform toaccess and view information.

Future hold advertising not limited or bounded byfeature of device or platform

It's not about what is their,it's about how to show it to world.

Digital marketing is fast growing and greatway for marketing of brands and businessand with ever advancing new technology itwill see changes, lots of changes in future.

-More Personalize.-More Relevant.-More Localize.

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