Does AdWords Really Work?

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LIVE WEBINAR

Does AdWords

Work?

ERIN SAGIN

11.05.15

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Meet Brian & Erin

Erin Sagin• PPC Evangelist & Community

Manager

• 4th Year at WordStream

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Bryan Todd• Co-Author of The Ultimate Guide

to Google Adwords

• Provides AdWords & marketing

advice & coaching at Perry

Marshall & Associates

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Launch Poll

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So, does AdWords work?

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Destroying the Top 5 PPC Misconceptions

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Haters’ Misconception #1: My SEO Is

So Good That I Don’t Need PPC

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Reality: SEO Isn’t Reliable

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64.6%

35.4%

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Imagine that your bathtub is overflowing

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Who would you call?

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Mobile is killing SEO

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Where’d those listings go?

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Even brand searches yield more clicks with

PPC

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SEO is turbulent

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Haters’ Misconception #2: AdWords

Is TOO Expensive

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Reality: AdWords is only expensive if you’re

not getting ROI…

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Learn how to use it

• Account Structure

• Keyword Research

• Negative keywords

• Bidding Strategies

• Search vs. Display

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AdWords Auction Formula: Ad Rank

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AdWords Auction Formula: Actual CPC

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Google wants ads to be relevant

65

BAD POOR GREAT!

21 3 4 7 8 9 10

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Google is customer-centric

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Remember, you’re in control

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Haters’ Misconception #3: AdWords

Traffic Never Converts

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Reality: You’re Doing Something (or several

things) Wrong

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Did you fall into the eBay trap?

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Review your structure

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Revamp your landing pages

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Explore remarketing

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Track ALL of your conversions

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Haters’ Misconception #4: Managing an

AdWords Account is a Full Time Job

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Reality: It can be, but it doesn’t have to be…

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Save time by…

• Deleting keyword clutter

• Deleting useless ads

• Implementing ad customizers

• Using scripts for efficient reporting

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AdWords management should be continuous

and on-going

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Utilize tools and automation

You can spare 20 minutes!

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Haters’ Misconception #5: AdWords

Is Hard

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Reality: It’s easy to learn!

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There’s no shortage of learning materials

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Launch Poll

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Give us a call:

(617) 963-0555 ext 2

or email:

support@wordstream.com

Questions?