Don't Neglect The Customer Experience In B2B Marketing

Don’t Neglect Customer Experience

in B2B Marketing

Your B2B customer deserves a B2C experience!

Flickr CC: 10ch

Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re

becoming increasingly comparable Flickr CC: andrewgustar

If you take some of the benefits that are common in B2C and implement them into B2B,

you can create a customer experience that improves relationships and increases profits

Flickr CC: lumaxart

Here are 3 B2C experiences that your B2B customers might be missing out on!

1. Products or Service Reviews

B2B service reviews often

consist of long case studies and videos that can’t hold an

audiences attention

Reducing the length of this information

and implementing a real-time review

feature can increase engagement

2. The Notion of Abandonment B2C marketers often

use remarketing ‘in a big way’

They capitalize on a well-informed buyer who simply needs an

extra nudge

B2B can also capitalize on this by

creating ads that allow buyers to pick

up where they left off, and offer relevant

content suggestions!

3. Visible Pricing Many businesses still don’t publish basic information like solution pricing and a visible customer experience Housing prices on your site lets buyers know exactly how you engage!

Flickr CC: jakerust

Lets take it one step further

While these B2C benefits can be carried over to B2B, how you use CRM data makes the biggest difference!

Flickr CC: mithril

Here are 4 ways to incorporate B2C marketing into B2B strategy to improve CRM

1. Let your Buyers Refer Friends

If your providing value, chances are your customers will want to share it Give customers a way to impress friends by passing along great info while also benefiting themselves

2. Embrace Real Personas

A buyer persona isn’t a job title; it’s a window into the buyers mind Create intelligent personas based on who the buyer is, how they build trust, and what stimulates them

3. Maximize Technology Make your content and messaging easily digestible on a mobile platform A ton of research takes place over tablets and phones, so make your content look great

4. Make it Fun

B2B doesn’t have to be boring! Business is where we spend the majority of our time, so let’s lighten it up! Flickr CC: nanagyei

Although B2B will never be identical to B2C, the two are more similar now than ever, and they can be married to

create a better customer experience Flickr CC: scottrsmith

The trick is to implement the best aspects of both B2B and B2C into your strategy so you can put your best foot forward with your customers and reap the benefits!

Flickr CC: bibba

Get your business to the next level! See more marketing best practices at

www.leadmd.com