DQCOMM 3PM 2015 Conference Presentation

Investment Management Websites• Most powerful artillery in your marketing

arsenal

• Infinitely scalable & searchable

• Global in reach

• Available on-demand, 24/7/365

• Multimedia publishing platform

Why Use Social Media

• Most efficient way of distributing content

• Post content in the exact places where our clients & prospects spend their time online

• Efficiency is a function of the Network Effect

• It draws prospects to us, rather than forcing us to go hunting for them

• The SEC has issued clear guidelines re: compliance

Content Marketing• Marketing strategy leveraging a firm’s experience &

expertise

• Blogs, white papers, eBooks, video, podcasts, slide decks, infographics, images, etc.

• More helpful (80% of content), less promotional (20% content)

• Clearly measurable ROI

So, why don’t more firms take on a content marketing strategy?

The 3 Things Your Content Should Do:

• Engage your audience• Engage your audience• Engage your audience

You need to give your audience a reason to care about you…

• Because your performance won’t do it. Why?

• 1,600 micro- small-, and SMID-cap long-only domestic portfolios

• Top decile performance: >160 portfolios

• Top quartile performance: > 400 portfolios

Your audience will care when…1. You demonstrate your

understanding of their problems, questions, concerns, and obstacles which prevent them from achieving their objectives

2. Offer high-quality solutions to these problems, and do so regularly

Some Relevant Statistics• Between 50%-70% of the

“purchase” research process is completed before meetings take place

• 7-12 touchpoints on average before a sale takes place

• U.S. Social Media penetration – 56% (2014)

• Financial Services (industry-wide) budgeted 10.4% of revenues for marketing budget

Social Media Examiner’s 2014 State of Social Media Marketing Report:

Six hours a week:• 66% of marketers saw lead

generation benefits with social media.

• Nearly half saw a benefit of reduced marketing expenses.

• 95% indicated their efforts increased exposure for their businesses.

• Over 84% of participants found that increased website

After a year:• More than 58% of

marketers reported improved search engine rankings.

• More than half were generating leads with social platforms.

• 69% or more found social platforms provided marketplace insight.

• 69% found it useful for building a loyal fan base.

Solutions1. Make your website the central hub or your

marketing activities

2. Reorient how you conceive of your “marketing materials.” From individual “products” to “MaaS – Marketing as a Service”

3. Create content specifically designed to solve the problems your clients & prospects face on a daily basis

4. Distribute content via your email list & all appropri-ate social media channels

Homepage: dqcomm.com

Conference Resources: inbound.dqcomm.com/3pm

Blog: blog.dqcomm.com

Contact: dqcomms@gmail.com