Elements of Effective Marketing

Kevin Toney, the Marketing Coach www.MarketingCoaching.ca

How To Grow Your BusinessHow To Grow Your BusinessBy Thousands of Dollars, By Thousands of Dollars, without Having To spend without Having To spend

Extra Money On AdvertisingExtra Money On Advertising

11)) Past Clients, Customers, Past Clients, Customers, Patients ( DATABASE)Patients ( DATABASE)

2)2) Owner ExpertiseOwner Expertise

3)3) Under Promoted USPUnder Promoted USP

4)4) Closing RateClosing Rate

5)5) Relationships with other Relationships with other BusinessesBusinesses

6)6) LocationLocation

7)7) ReputationReputation

8)8) Sales and Marketing Sales and Marketing ProcessProcess

9)9) AdvertisingAdvertising

10)10) Prospect List Prospect List

11)11) Up Selling Up Selling OpportunitiesOpportunities

12)12) Community Community RelationsRelations

Only 3 Ways To Grow Your Only 3 Ways To Grow Your BusinessBusiness

1)1) Attract New ClientsAttract New Clients

2)2) Increase Your Increase Your Conversion Rate of Conversion Rate of Prospects to ClientsProspects to Clients

3)3) Increase the Value of Increase the Value of Each Transaction and Each Transaction and

Number of Transactions Number of Transactions (size and frequency of (size and frequency of

transaction ) transaction )

8 Pillars of Successful 8 Pillars of Successful MarketingMarketing

CORE 5 MARKETING CORE 5 MARKETING STRATEGIESSTRATEGIES

1)1) Develop Your USPDevelop Your USP

2)2) Integrate your USP into Integrate your USP into all Marketing Activitiesall Marketing Activities

3)3) Marketing to Current Marketing to Current and Past Clients, and Past Clients,

Customers, PatientsCustomers, Patients

4)4) Marketing AlliancesMarketing Alliances

5)5) Internet Marketing Internet Marketing

BIG 3 MARKETING BIG 3 MARKETING STRATEGIESSTRATEGIES

6)6) AdvertisingAdvertising

7)7) Direct MarketingDirect Marketing

8)8) Community Relations/PRCommunity Relations/PR

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