Email Community Meetup: San Francisco (Oct, 2015)

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Welcome to the San Francisco Email Meetup

Panel Discussion + Q&A

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Our PanelMC: Ros Hodgekiss

@yarrcat

● Andrew King, Campaign Monitor @akingkiwi

● Kevin Mandeville, Litmus @kevinmandeville

● Eric Lepetit, Nest @ericlepetitsf

● Justin Khoo, Fresh Inbox @freshinbox

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Strategy & Design

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Email strategy deep-dive

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Email marketing accounted for 27.3% of online sales during the holiday season last year.

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"There was no consumer backlash against email marketing, or evidence of weakening engagement or fatigue around Christmas...

In fact consumers’ interest increased during the peak of the holiday shopping season."

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What are you planning to send?

● Holiday event invitations● e-Cards● Black Friday/Holiday sale

offers● Flash sales● New year offers● Holiday gift guide series

Nice invitation!

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Do you have a Holiday Email Marketing Calendar?

● Everything takes longer during the holidays!

● Get our calendar & tips

We'll send you this after!

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Minimizing delivery delays

● Schedule your emails well in advance

● Not a good time for re-engagement campaigns!

● Provide lots of buffer for time-sensitive emails (eg. flash sales, countdowns)

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Email strategy deep-dive

This holiday season...

1. What is the most important thing for marketers to focus on?

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Email design deep-dive

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Christmasfy your emailsWrapping paper

background

Cozy theme

Useful, holiday-inspired links

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Set subscriber expectations

● Order deadlines?● Delivery deadlines?● Sending an email

series?● What kind of content

are you sending?

Important dates to remember!

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Christmas CountdownHoliday delivery deadline

reminders!

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Opt-in to receive Christmas emails

● Use a separate, high-volume list; or

● Allow customers to "snooze" for the holidays Sign me up!

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Inspiration & Aspiration

WOAH, $50,000 umbrella!

● Unique content ideas

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Value-added content

Content personalized to your audience● Recipes● Tips● Gift guides

Useful holiday advice!

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Value-added content

What do you know about your subscribers?● Preference center● CRM integration● Surveys

What are my preferences?

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Transactional email: The next opportunity?

"Thank You" discounts

Nice branding!

Engaging abandoned cart email

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Add some Christmas pizzazz to transactional emails

Jaunty holiday-themed logo

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Email design deep-dive

This holiday season...

1. How will increased mobile use impact us?

2. iOS9 "Peek View": What is it, what can we do?

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Next-Level Design

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Live Email Content

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Dynamic Deals

New deals and products displayed every hour

Countdown until the next set of deals

● Movable Ink (movableink.com)● Kickdyanmic (kickdynamic.com)● MotionMail (motionmailapp.com)● Realtime.email

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Drive in-store traffic

● Location segments & dynamic content

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Live Email Content

This holiday season...

● Are there downsides to adding live content?

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Animations &Interactive Email

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CSS Animations and Animated Gifs

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Interactive carousel

Product views change as button is clicked

● CSS● Email client support

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Interactive carousel

Different flavors are displayed as buttons are

clicked

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Rollover for Email Tool - FreshInbox.com

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Animations &Interactive Email This holiday season...

● Is it worth it?

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Questions?MC: Ros Hodgekiss

@yarrcat

● Andrew King, Campaign Monitor @akingkiwi

● Kevin Mandeville, Litmus @kevinmandeville

● Eric Lepetit, Nest @ericlepetitsf

● Justin Khoo, Fresh Inbox @freshinbox

#emailmeetup

Questions?Crowd question:

"I think our holiday send frequency is impacting engagement. How can we track how many times a subscriber has been emailed?"

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Questions?Crowd question:

"I think our holiday send frequency is impacting engagement. How can we track how many times a subscriber has been emailed?"

#emailmeetup