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Barbara Jones, CEO of Blissful Media Group presented this talk as a sponsored pre-conference workshop for the 2013 Marketing 2 Moms Summit in Chicago.
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Engaging Layers of Social Mom Influencers Presented By: Barbara Jones, CEO @BlissfulMediaGr @barbarajones #M2Moms
Who We Are How we mix it up…
#M2Moms @BlissfulMediaGr @BarbaraJones
Engaging social media mom influencers is no piece of cake.
Key Ingredients
#M2Moms @BlissfulMediaGr @BarbaraJones
TRUST
#M2Moms @BlissfulMediaGr @BarbaraJones
of consumers trust recommendations from
“friends” and family above all other forms of advertising*
*Nielson
#M2Moms @BlissfulMediaGr @BarbaraJones
TIERS
#M2Moms @BlissfulMediaGr @BarbaraJones
Top Tier
#M2Moms @BlissfulMediaGr @BarbaraJones
*SocialChorus
Power Middle
High-Performing Content
100x marketing cost reduction
#M2Moms @BlissfulMediaGr @BarbaraJones
10x more engagement
*Social Chorus
#M2Moms @BlissfulMediaGr @BarbaraJones
54% of consumers agree…
…the smaller the community the greater the
influence.
TechnoratiMedia, 2013
#M2Moms @BlissfulMediaGr @BarbaraJones
#M2Moms @BlissfulMediaGr @BarbaraJones
Peer Network
500 billion impressions generated about products and services through social media in 2011 Forrester
YET, more than 90% of brand-related conversations
still take place offline.
Keller Fay, October 2013
#M2Moms @BlissfulMediaGr @BarbaraJones
Peer Network
TYPES
#M2Moms @BlissfulMediaGr @BarbaraJones
Celebrity Moms
#M2Moms @BlissfulMediaGr @BarbaraJones
Mom Bloggers #M2Moms @BlissfulMediaGr @BarbaraJones
Jordan Ferney
33,000 Followers
47,500 Likes
675,000 Followers
Courtney Whitmore
12,000 Followers
38,000 Likes
39,000 Followers
Liz Gumbinner
389,000 Followers Forbes Top 25 Working Moms
49,000 Likes
66,000 Followers
Cheryl Sousan
33,000 Followers
47,000 Likes
173,000 Followers
Social Media Moms #M2Moms @BlissfulMediaGr @BarbaraJones
CuteGirlsHairstyles.com Founded 2008
700K Monthly Unique Visitors
2.4 M Monthly Page Views
Mindy McKnight
37K 155K 411K 20K Likes
150+ comments/image 39K
Social Media Moms
#M2Moms @BlissfulMediaGr @BarbaraJones
CuteGirlsHairstyles.com Founded 2008
700K Monthly Unique Visitors
2.4 M Monthly Page Views
Mindy McKnight
2.75 M uniques/mo
12 M views/mo
1.5 M subscribers
Social Media Moms
#M2Moms @BlissfulMediaGr @BarbaraJones
232 M views to date
#M2Moms @BlissfulMediaGr @BarbaraJones
WOM MOMs
Word of mouth marketing produces
2.1 billion brand impressions daily on
consumers.
Keller Fay Group, October 2013
#M2Moms @BlissfulMediaGr @BarbaraJones
TACTICS
#M2Moms @BlissfulMediaGr @BarbaraJones
What’s the best mix of activations?
Blog Post Series Twitter Party
Brand Ambassadors
Evangelist Seeding In-Home Parties
Contests & Sweeps
Influencer Event Sponsorship
#M2Moms @BlissfulMediaGr @BarbaraJones
#Fail
-My Time is Free -Irrelevant Pitches
-Brands Not Listening
-Untimely Payments -Negotiating Rates
TECHNORATI 2013 Digital Influence Report
-Poor Communication
TIMING #M2Moms @BlissfulMediaGr @BarbaraJones
Know when to engage each influencer type & tier to maximize results
#M2Moms @BlissfulMediaGr @BarbaraJones
BlissDom Event Sponsorship
Content Creation with Influencers
Network Partnership & Content Distribution
#M2Moms @BlissfulMediaGr @BarbaraJones
Connect with Influencers & Amplify Message
Event Sponsorship
+ Asset Creation
Network Partnership
+ Content
Distribution
Partner w/ Influencers
+ Amplify
message
#M2Moms @BlissfulMediaGr @BarbaraJones
TEAMING UP #M2Moms @BlissfulMediaGr @BarbaraJones
“Influencer marketing at its core is about developing real
relationships to ultimately champion your influencers to
market with you.”
Amanda Maksymiw @amandamaks
#M2Moms @BlissfulMediaGr @BarbaraJones
Timing: Who to Engage and When
Tactics for Engaging Influencers
Involve influencers in the creative process
#M2Moms @BlissfulMediaGr @BarbaraJones
Trust Tiers Types Tactics Timing
Teaming Up
#TASTY
#M2Moms @BlissfulMediaGr @BarbaraJones
BlissfulMediaGroup.net One2OneNetwork.com
Thank You!
For more info, contact: Barbara Jones, CEO | Barbara@blissfulmediagroup.net | @BarbaraJones
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