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New Media Drivers License Digital Strategy -Shelby Max
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Shelby Max
Females
18-38
Fashion-Oriented
#ESSIEGIVESBACK
Big Idea
We will implement a social media campaign #EssieGivesBack.
-Weekly Winners
-Free nail polish & charity Donations
@Essie #EssieGivesBack
Increase likes and followers on Instagram, Facebook, Twitter
Increase views on website
Increase sales
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