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Establishing Your Digital Brand Voice
@JuntaeDeLane
@dbiweb / DigitalBrandingInstitute.com#digitalbranding
What You'll learn today
• What Is Digital Branding?
• Framework For Building Your Digital Brand Voice.
• Digital Brand Voice Action Plan.
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Motown
Establishing Your Digital Brand Voice
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Audience
Organization Offering
Mission Statement
Vision Culture
Core Values
Demographics Psychographics
Personas
Benefits
ElevatorPitch
Value Proposition
Features
BRANDVOICE
The 3 Tenets of Digital Branding
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Identity Visibility Credibility
How you voice shapes these tenets
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Creating A Platinum Sound(Developing Awesome Digital Brand Voice)
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Digital Brand Voice
Character
ToneLanguage
Purpose
https://www.socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Step Outside of Your Voice Box
Character: Casual or Inspiring
GOOD: “Break out the biscuits and celebrate! The Dog Days Sale is here. What pet products are you stocking up on?”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Character: Casual or Inspiring
GOOD: “Don’t miss the Dog Days Sale, unless, of course, you don’t love your dog!”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Tone: Personal or Humble
GOOD: “We love our dogs – which is why we love the Dog Days Sale. Get everything you need for your best friend right here.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Tone: Personal or Humble
BAD: “We have the best sale in the world! Buy now or miss out.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Language: Simple or Fun
GOOD: “Our Buy One, Get One sale is the cat’s meow! Stock up now on our favorite kitty treats, toys and essentials.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Language: Simple or Fun
BAD: “We have lots of fab stuff for you and your kitten. Be ITK on our BOGO sale.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Purpose: Engage or Entertain
GOOD: “Our Breed of the Week is Wire Terriers. Bring yours in & we’ll take a pic for our Wall of Fame. What’s your favorite breed?”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Purpose: Engage or Entertain
BAD: “We think Wire Terriers are the best. Send us a pic.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Customer Service
“Your response has been noted and will be responded to by one of our team members within 2-3 business days”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Customer Service
“This is great, Juntae! Really practical suggestion for approaching a complex issue with kids. We’ll be sure to pass along to Krista.”
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Character: Friendly & Authoritative
Tone: Direct
Language: Insider & Savvy
Purpose: Educate#digitalbranding @dbiweb / DigitalBrandingInstitute.com
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Rephrase Your Content
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Write Your Own Story
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Stop Looking At Other Brands
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Digital Brand Voice Action Plan
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
R.E.S.P.E.C.T.
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
O.P.P.
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
OBJECTIVEDigital Brand Voice Action Plan
PROMISEPERSONALITY
#digitalbranding @dbiweb / DigitalBrandingInstitute.com
Be your own artist, and always be confident in
what you're doing. If you're not going to be
confident, you might as well not be doing it.
- Aretha Franklin
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