Example of Marketing Strategy of a Construction Company

Suggested Marketing Strategy for Najah Major Works .SA

By: Abdessamad AIT DADA

ContextThe group company in question is Najah for Major Works (NMW SA), founded in 2011 to respond to the growing market demand

for specialized industrial construction services.

NMW-SA is part of the group ASML (Salek Ahmed Ould Mohamed Lemine)

• NMW-SA has successully constructed the international airport of Noaukchott. How NMW-SA can use this success to sell its serveces to other African countries?

Our Market/ Target Audiance

Our services are not for everyone, but rather they are only and exclusively for every African country which is willing to construct a lasting large projects.

What are we Selling/ Our Services/ Product

We are promising you two things:

- Durability: we are using strong and fireproof concrete in all our construction projects. Therefore, it is not only about strength but all the project we constructed are built to last.

- Time efficiency: We are committed to the deadlines. As we work on site, anther team is working off-site.

• Our pride: We are proud to let you know that we are the intellects behind the successful massive project of the International Airport of Nouakchott. Instead of 5 years, it took us only 3 and a half year.

« They say Rome was not built in a day We say it could have been ».

A shortned construction process is one of our biggest benefits. By building a large portion of your project off-site, we can cut your in-site time in half. You have our word on that. And you have our word on quality and service too.

Media- The internet:The main website of the company.The social media of the company (Facebook, Twitter and LinkedIn)- Announcements on Magasines related to construction and real estate.