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Facebook Dynamic Product Adverts
20160107
DPA
DPA ( )
( )
Retargeting
+
Remarking
DPA Conversion Lift
+Dynamic Targeting
+Facebook Big Data
( ) ( )
Facebook DPA
Step 1
➡
Step 2
➡ Pixel
Step 3
Step 4
CSV or TSV
RSS/ATOM XML
( + )
http \ https \ ftp \ sftp
FTP SFTP
Id
/ /
/ / /
600*600 / 1200*628
+ (950 TWD)
gtin / mpn / brand
/ / / /
ISO‑8601 (YYYY‑MM‑DD)
Id iPhone 7 iPhone 7 Id
Google
( > NB PC > )
(2014-11-01T12:00-0300/2014-12-01T00:00-0300)
+ + + ( : :
:450 NTD)
Pixel
ViewContent
AddToCart
Purchase
PE
Product Audience
• Facebook dynamic product adverts (https://www.facebook.com/business/a/online-sales/dynamic-product-ads)
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