Figaro Digital 21s - Email

Figaro Digital 21s

21 Challenges Today's Marketers Face When

Powering The Customer Experience

With Email

Josie Scotchmer@josiescotchmer

uk.mailjet.com

Getting Internal Buy In01

72%of consumers say EMAIL is

their preferred channel Marketing Sherpa, 2015

73%Marketers rank EMAIL ROI

as ‘good’ or ‘excellent’Econsultancy, 2016

3800%Average ROI from email campaigns

DMA, 2015

uk.mailjet.com

Email is directly linked to 15% of total revenue

Specialise in cookware and home equipment

Email drives 70% of online traffic

02 Proving Email’s Value

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Creating A Seamless Experience With Email03

Customers no longer distinguish between real world and digital touchpoint

Physical Store

Mobile Commerce Ecommerce Store Offline Experience Direct Mail Print Advertising

Email Social Media

uk.mailjet.com

The role of email is changing.

Not just a tool to create online traffic… … Email can drive offline traffic too.

04 The Right Role For Email

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Forgetting Your Secret Weapons

4

05

From Name

Subject Line Pre-header

Call-To-Action

06 Being Responsive…

Design Mobile First

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Misconception of Marketing Automation07

32%Budget won’t allow

for it

16%Think it’s too complex to

set up

46%Unaware of the

benefits

Mailjet SMB Research, 2016

uk.mailjet.com

Lack of Automation Adoption08

32%Communicate less than once a week

37%Are wishing their

customers a Happy Birthday

76%Agree Automation

would make a difference

Mailjet SMB Research, 2016

uk.mailjet.com

Knowing Where To Start…09

… not all your customers are exactly the same

Understand your customers preferences and preferred interactions

uk.mailjet.com

How To Understand Your CustomersUse the data you have to understand your customers’ preferences

10

Collect data from each of your channels and touchpoints

Data is king!

uk.mailjet.com

Understanding What Your Consumers WantMailjet Consumer Research, 2016

11

43%of consumers look for

real-time notifications

65%aren’t happy with the

relevance/timing of emails

1 in 10of us check our emails at least

20 x per day

uk.mailjet.com

Treating Your Customers DifferentlyMailjet Consumer Research, 2016

12

4

24%Of under 30s are most

likely to convert on a mobile device.

64%Of under 45s have

mobile email notifications turned on

(on average).

27%Of over 55s feel

messaging is targeted towards younger

generations.

uk.mailjet.com

Joining The Dots With Email13

Real-time notifications after a customer leaves a store.

Automation helps you to reach the right customer at the right time.

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Leveraging Offline Businesses StrategiesNot just for offline experiences

14

App - Email - Website or Ecommerce Store

Email - Social - Web or Ecommerce Store

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Making Your Customers Feel SpecialGBK

App - Email - Offline Experience

Collect rewards on the app

Email notifications - with you next treat

Enhancing the overall experience

15

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Extending The Experience…16The Fork - A Trip Advisor Co.

Email - Offline Experience

Booking reminder with useful info

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Integrating Email with Your App17Lyst: The world’s largest fashion store

Email - App Experience

Use Email to drive traffic

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Leveraging The Power of Transactional Email18

8 xmore engagement than

other email types.Experian

6 xmore revenue generated from transactional email.

Experian

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Never Miss An Opportunity19

Link to In-store

POS

Create User Generated

Content

Reward Repeat

Customers

uk.mailjet.com 4

Let Your Customers Know It’s You20

1. Be relevant with your message.

2. Be consistent, your brand voice should be recognisable.

3. Use email to build relationships with your customers.

Finding The Right Partner To Power Your Email21

A team of experts+ 110 employees globally

80% growth YoY Global deliverability consulting

Email sending at scale+ 1B emails a month

+40,000 clients

A rapid growth#23 in Deloitte’s EMEA Technology Fast 500

3185% growth over 4 years

A trusted technologyEmail sending specialist

Marketing & transactional email

uk.mailjet.com

uk.mailjet.com

Thank You

www.mailjet.com

Josie Scotchmer@josiescotchmer

jscotchmer@mailjet.com