Friends of Search Elja Polak 20 feb 2014

Friends of Search Elja Polak – Head of Digital MEC

@eljapolak, professional nerd & Head of Digital at

@MECnederland. LostBoys, UU, Publicis,

♥'s , ☮, Hal Lasko, triathlon, innovatie, C'borg,

eljapolak.nl

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The three C’s: Connect, Chaos, Content

THE EARLY WEB WAS BUILT ON

DISCONNECTED EXPERIENCES

WEARABLES ARE ONLY JUST HEATING UP

THE NEXT GEN OF

WEARABLES FOCUS ON AESTHETICS & UTILITY

BIOMETRICS WILL HELP ESTABLISH TRUST IN

AN INCREASINGLY DIGITIZED WORLD

BIOMETRICS PROVIDE SECURITY

IN A WORLD OF INCREASINGLY

DIGITIZED OBJECTS

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CLOSING THE LOOP: OFFLINE WEBANALYTICS

VIEWSY.COM

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WHERE DO YOU GO WHEN YOU LOOK FOR

MUSIC, HOUSES, FRIENDS, APPS?

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ARE WE REALLY MEASURING WHAT WE WANT TO MEASURE? EFFECT IS MORE RETARGETING & BRAND KEYWORDS…

THE VISUAL WEB BUILDS

BRANDS INTO THE EXPERIENCE’S

CORE

“We are moving more and more to a world of moments

that we share with eachother”

On TV with ad In a second 100% reach

Device specific targeting

Online video, Facebook, SEA

and display

THE BATTLE FOR SECOND SCREEN

ADVERTISING HAS JUST BEGUN

Advertising assets need to go to next level Cross platform, html5, mobile first

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3 things

1. Denk cross platform

2. Vertel een merkverhaal – ook in search

3. Richt je op maximaliseren van momenten