View
138
Download
0
Category
Tags:
Preview:
Citation preview
6HH�WKH�)XWXUH�RI�0DUNHWLQJ7KURXJK�*RRJOH�*ODVV
7KH�6PDUW�3KRQH�(IIHFW�7KH�ZLGHVSUHDG�XVDJH�RI�VPDUW�SKRQHV�KDV�OHG�WR�D�GUDVWLF�VKLIW�LQ�WKH�ZD\�EUDQGV�LQWHUDFW�ZLWK�WKHLU�FRQVXPHUV��
ż ,PSOHPHQWDWLRQ�RI�45�&RGHV�LQWR�VWUDWHJLHV��
ż /RFDWLRQ�%DVHG�0DUNHWLQJ�WR�EULQJ�LQIRUPDWLRQ�WR�FRQVXPHUV
ż 6KDULQJ
:KDW�LV�*RRJOH�*ODVV"+HDG�PRXQWHG��DXJPHQWHG�UHDOLW\�WHFKQRORJ\�ZLWK�WKH�IXQFWLRQV�RI�D�VPDUW�SKRQH�GLVSOD\HG�LQ�OD\HUV�
ż 7H[W��HPDLO��FDOOLQJ��YLGHR�UHFRUGLQJ��DQG�YLGHR�FKDW�
ż 0LFURSKRQH�DQG�VSHDNHU�WR�XQGHUVWDQG�YRLFH�FRPPDQGV�
ż *\URVFRSH��DFFHOHURPHWHU��DQG�FRPSDVV�VR�WKH�GHYLFH�LV�DZDUH�RI�LWV�UHODWLYH�SRVLWLRQ�WR�WKH�XVHUV�ERG\�DQG�JHRJUDSKLFDOO\�
:K\�*ODVV�:LOO�7DNH�2II:H�EHOLHYH�WKDW�*ODVV�KDV�WKH�SRWHQWLDO�WR�EH�WKH�XOWLPDWH�VXFFHVVRU�RI�VPDUW�SKRQHV�EHFDXVH�LW�JLYHV�XVHUV�DFFHVV�WR�GHVLUHG�LQIRUPDWLRQ�LQ�UHDO�WLPH�VHDPOHVVO\�
)XUWKHUPRUH��ZH�EHOLHYH�*ODVV�ZLOO�UHYDPS�FXUUHQW�PDUNHWLQJ�WDFWLFV�WR�EHQHILW�ERWK�PDUNHWHUV�DQG�FRQVXPHUV��
ż 45�FRGHVż /RFDWLRQ�%DVHG�0DUNHWLQJ�ż 6KDULQJ
45�&RGHV�Y�0963UHVHQW��45�&RGHV)XWXUH���0RELOH�9LVXDO�6HDUFK���*RRJOH�*RJJOHV
6HDUFK�UHVXOWV�DQG�LQIRUPDWLRQ�JHQHUDWHG�EDVHG�RQ�ZKDW�LV�DFWXDOO\�EHLQJ�VHHQ�LQ�UHDO�WLPH�ZLWK�SLQSRLQW�ORFDWLRQ�DFFXUDF\�
6KDULQJ�3UHVHQW���)DFHERRN��7ZLWWHU��,QVWDJUDP��7XPEOU�)XWXUH���*RRJOH���<RX7XEH
9RLFH�DFWLYDWHG�SLFWXUH�DQG�YLGHR�PD\�OHDG�WR�D�GUDVWLF�LQFUHDVH�LQ�VKDULQJ�IURP�WKH�ILUVW�
SHUVRQ�SRLQW�RI�YLHZ��
/RFDWLRQ�%DVHG�0DUNHWLQJ�3UHVHQW��*URXSRQ���)RXUVTXDUH��)DFHERRN�)XWXUH��*RRJOH�:DOOHW��3ODFHV��2IIHUV�
&UHDWLQJ�SURPRWLRQV�WKDW�DUH�WDLORUHG�WR�WKH�IHDWXUHV�RI�*RRJOH�*ODVV�DQG�RWKHU�*RRJOH�
DSSOLFDWLRQV�XVHG�VLPXOWDQHRXVO\��
,QWURGXFLQJ��7KH�:LOOERDUG$Q�LGHD�WKDW�ZH�KDYH�FUHDWHG�WKDW�VWDQGV�IRU��ZLUHOHVVO\�WUDQVPLWWHG�ELOOERDUG�
ż &DQ�GLVSOD\�LQIRUPDWLRQ��DGYHUWLVHPHQWV��FRXSRQV�GHDOV��DQG�HYHQ�JDPHV�LQ�UHDO�WLPH�
ż 8VHU�DFWLYDWHG��RSW�LQ��ż %HQHILWV�ERWK�EXVLQHVVHV�DQG�FRQVXPHUV�
,QWURGXFLQJ��7KH�:LOOERDUG
Recommended