Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link...

Penalty GameGetting Your Head

In The

Identifying and Dealing With Link-Based Penaltiesby Sha Menz@ShahMenz

#SMX East 2014

link penalties

@ShahMenz #SMX East 2014

Why do we have to deal with

them?@ShahMenz #SMX

East 2014

retribution

reward

what is your situation?

“am I safe?”

no penalty here

but I just want to build more

good links

Download the Slide Deck

listen to the

experts!

Paddy Moogan Mozcon 2014

life is good

traffic drop!

“What should I do?”

identifythe problem

manual actionsviewer

Start with the Manual Actions viewer in Google Webmaster Tools

www.barracuda-digital.co.uk/panguin-tool/

Nail down algorithm changes that affect your site

Google AlgorithmChange History

penguin alert?

“Penguin works by balancing Good vs Bad to provide a value. If that value is below a threshold you are affected by

Penguin. With this in mind the effectiveness of any negative SEO

strategy is based on the proximity of the target site to that threshold.”

www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/

manual actionsviewer

https://support.google.com/webmasters/answer/2604824

Disavow

is it safe?

beware of pitfalls

updating disavows

Disavow Links Tool Help Document

combine your files

update = overwrite

format errors

Downloads are not text files!

UTF-8or

7-bit ASCII

comment bloat

file size limit

your file has been trimmed

URL structure

best practice

entire domains

Use specific URLs only when unnatural links are on coveted domains

unseen links@ShahMenz #SMX

East 2014

zombie links

be careful!

eliminate mistakes

@disdit_

http://www.disdit.com/why-disdit.php

Manage Disavow Data

disdit.com

how longwill it take?

feels like

Waiting for Godot (/ˈɡɒdoʊ/ GOD-oh[1]) is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot

butthere is good

updated cache= disavowed links!

#Yay! Learn more

doing the work

own your mistakes

“You are what Google thinks you are”

until you can prove otherwise@ShahMenz #SMX

East 2014

learn to loveprocess

Start with data

become abloodhound

An easier wayto get your Google data

@TonyMcCreathSWAT GWMT

Exporterhttp://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter

this is helpful!

combine and de-duplicateGoogle Analytics referral traffic

Google Webmaster ToolsBing Webmaster Toolsopensiteexplorer.org

Mine the SERPsMajestic SEO

SEMrushahrefs

mine links from Google SERPs

use links:domain.com + “keyword phrase”

link analysis

3 critical elements

the link

this is a paid review

anchor text manipulation

irrelevant links

the domain

Don’t get this wrong!

Would you keep a linkfrom this site?

mit.edu

perhaps not

msl1.mit.edu

the profile

Look for patterns!

remember

you will need

a toolkit

browser plugins

Download the Chrome plugin

Redirect Path

User Agent Switcher for Chrome, Firefox, Opera...

User Agent Switcher

Default User Agent

User Agent Switcher – Googlebot

https://www.majesticseo.com/reports/site-explorer/map

Download Mozbar

MozBar

Analyse Backlink Data

@TonyMcCreathSWAT Backlink

Checkerhttp://seo-website-designer.com/SWAT-BackLink-Checker

he did it again!

Add the ultimate guideto link analysis

Ultimate Link Identification Guide

sending requests

finding viable contacts The usual suspects – Domaintools Contact through domain registries

Use Reverse IP Lookup ToolsUse reverse image search

Match incidental dataAsk other link targetsFollow Social trails

cover the basics

secret weaponnudo.io

domain contact finder for spanish language web sites!

sign up for nudo.io

fix what you own

fake forum profiles, article directory submissions, spammy social bookmarking profiles

send email

be human, be honest, be helpfuldon’t treat webmasters as the enemy

protect your Brand at all costs

submit forms

Check for third party contact forms at country specific domain registries

nowthink outside the

(mail)Box

Ask yourself

how can I adapt link acquisition ideas to step up

my link removal

game?@ShahMenz #SMX East 2014

remember

everythinginvolves humans

clients

webmasters

Webspam team reviewers

last of all

avoid the pitfalls

reinventing manipulative link

techniques

being afraid to make your case

not checkingreferral data!

Don’t lose non search-dependant traffic & conversions at any cost!

getting lost in the penalty tunnel

Damaging the Brand

poorly planned or executed link

removal campaigns will do this@ShahMenz #SMX

East 2014

@ShahMenz @rmoov

USA (786) 348-2163UK (020) 7993-4810

Australia (02) 6145 2065

always remember,help is just a tweet away!

Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link...

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